Idea Cellular

Revenue Market share 18.5% Q4 FY15
Subscriber base
largest mobile operator in India

Idea is the 3rd largest cellular operator in India with revenue market share at 18.5% (Q2 FY16) and it has been the highest gainer of revenue market share between 2009 to 2014. With about 2.16 billion minutes of usage per day Idea ranks among top 6 cellular operators in the world (counted on operations in a single country) based on number of subscribers (as determined from data issued by GSMA Intelligence, as of Mar'15). Serving a large customer base of over 171.9 million subscribers, Idea holds 16% in Indus towers, the world’s largest tower company. Idea has the highest 103.2% active subscribers’ ratio in industry and has a leadership position in net subscribers’ gainers post launch of mobile number portability in India..

Idea Cellular is listed on NSE and BSE and has a market cap of over Rs. 51,700 Crore as on 31st December 2015. It posted revenue of about USD Rs. 31,527 Crore in FY 2014-15. Aditya Birla Group holds 42.24% stake in Idea Cellular, of which Aditya Birla Nuvo holds 23.26%.

Idea is a pan-India integrated GSM operator offering 2G in all 22 service areas and 3G services in 21 service areas of India (except Orissa), including through Intra-Circle Roaming (ICR) arrangements with other operators for 8 service areas. It has its own NLD and ILD operations, and ISP license. Idea's robust pan-India coverage is built on a network of over 1,22,515 2G and 47,545 3G+4G cell sites, spread across more than 7,000 census towns and 3,83,000 villages.

Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points, comprising of nearly 6,700+ exclusive Idea outlets, and over 13,000 call centre seats. Idea’s customer service delivery platform is ISO 9001:2008 certified, making it the only operator in the country to have this standard certification for all 22 service areas and the corporate office.

Idea offers a range of high-speed mobile broadband devices including Android based 3G smartphones, dongles etc. Idea’s wide portfolio of 3G smartphones offer the latest in 3G applications and high-end data services such as Idea TV, games, social networking etc. at most affordable prices.

Read more


Managing Director
Managing Director
Deputy Managing Director
Chief Financial Officer
Chief Technology Officer
Chief Information Technology Officer
Chief Service Delivery Officer
Chief Human Resources Officer
Chief Corporate Affairs Officer
Chief Commercial Officer
Chief Operating Officer
Chief Marketing Officer
General Counsel and Company Secretary

What’s New

Idea Cellular announces unaudited results for the third quarter (Q3) ended 31 December 2014

27 January, 2015

Read More

Idea Popcorn Street launches 'Raju Ban Gaya Director'

Mumbai, 17th July 2014

Read More

Idea launches 3G Like Never Before in Punjab

Chandigarh 29th May 2014

Read More

Investor Relations

Welcome to our investors section. We are committed to information sharing and disclosure.

  • Listing Information

    Learn more about Idea's listing information on BSE and NSE.

    Read More
  • Shareholding Pattern

    Learn more about Idea's shareholding pattern.

    Read More
  • Results

    Click here for the latest quarterly results.

    Read More
  • Annual Report

    Click here for Idea's Annual reports.

    Read More
  • Investor Presentation

    Click here for our Investor Presentations.

    Read More
  • Code Of Conduct

    Click here to know our Code of Conduct.

    Read More


Most Trusted Brand

In 2011 Brand Idea moved to the No. 4 position amongst all
service brands in the 'Most Trusted Brands Survey' conducted by Brand Equity,
an Economic Times publication.


Idea won the advertising effectiveness awards with a
Gold EFFIE for the “No idea – Get Idea” campaign and a
Silver for the “Language Barrier” campaign.

MMA Global Awards 2011

Idea's “Break the Language Barrier” and “No idea – Get Idea”
campaigns were ranked globally as the best brand campaigns
2011 at MMA Global Awards and World Communication Awards, London.

  • Contact us
  • Idea Cellular Limited
    'Windsor', 5th Floor, Off CST Road,
    Near Vidya Nagari, Kalina,
    Santacruz(E), Mumbai – 400098
    Tel:+91 95940 04000
    Fax:+91 95940 03181

    Idea Cellular Limited
    Suman Tower, Plot No. 18, Sector 11
    Gandhinagar – 382 011
    Gujarat, India
    Tel:+91 79 6671 4000
    Fax:+91 79 2323 2251