"Our vision is to make a qualitative difference to the lives of the weaker sections of society in proximity to our plants and in doing so improve the human development index of our nation."
— Mrs. Rajashree Birla, Chairperson
The Aditya Birla Centre for Community Initiatives and Rural Development
Aditya Birla Centre for Community Initiatives and Rural Development, the apex body responsible for development project, is spearheaded by Mrs. Rajashree Birla, who is the Chairperson of the Centre.
The centre is anchored by the Group's Corporate Communications Division, supported by various company CSR heads and a 250 strong field force. The centre provides the strategic direction and decides the thrust areas for the Group's work, ensuring performance and management as well. The work of all the Group companies, in India and globally is channelised and monitored by the centre. At the Group company, the business director takes on the role of the project mentor, while the onus for the implementation of the projects is on the various unit Presidents.
Our corporate responsibility philosophy
Even as we in India have made a mark on the globe as a reservoir of intellectual capital, as a nation we are grappling with 'quality of life' challenges. More so, in the hinterland, where poverty is a ground reality. To address these larger issues, we work in tandem with the government, the district authorities and NGOs.
We believe in the trusteeship concept of management. Simply put, in the context of social responsibility it entails ploughing part of the profit into programmes, which results in the larger good of the society. Our legendary leader, Mr. Aditya Birla ingrained the concept of sustainable livelihood into it in the year 2000; Mr. Kumar Mangalam Birla, our Chairman, spawned the concept of triple bottom line accountability, which entails factoring three key aspects viz., economic success, environmental accountability and social responsibility for ensuring sustainable success.
In a holistic way, the interest of all the Group's stakeholders has been textured into its fabric.
Making a difference (download pdf 4.62 mb)