Aditya Birla Minacs

Aditya Birla Minacs, the BPO business of Aditya Birla Nuvo, has domain expertise in multiple industry verticals such as financial services, automotive, technology and telecommunication companies.

 The BPO business, formerly called Transworks Information Services, was re-branded as Aditya Birla Minacs after the acquisition of Minacs, a leading Canadian BPO in August 2006.

Aditya Birla Minacs ranks amongst the top five in India by revenue size and 15th globally in the BPO sector. The BPO business has revenues of about $ 390 million and offers 9,089 seats through 12,908 employees from 26 customer operational facilities based in India (Mumbai, Baroda and Bangalore), Canada, United States, United Kingdom, Germany, Hungary and Philippines.

Grounded in 26 years of experience, Aditya Birla Minacs provides customised business process outsourcing solutions, extending its reach of service much more than a traditional BPO company.

Its products and service offerings focus on three core areas of capability: contact centre solutions, integrated marketing services and knowledge process outsourcing.

Contact centres
Aditya Birla Minacs delivers customised, multimedia contact centre staffing and operations to address business and customer relationship management challenges. From multimedia production facilities spread across North America, Europe and Asia, Aditya Birla Minacs provides a wide range of relationship management services across multiple delivery channels, including voice, web chat, e-mail and other self-service options.

Knowledge process outsourcing
Knowledge process outsourcing moves outsourcing up the corporate value chain, enabling creative and cost-effective solutions for high-value, knowledge-intensive, non-core business processes. At Aditya Birla Minacs, unlocking efficiencies and process synergies are fundamentals of the KPO engagement. With an efficient delivery model in place, Aditya Birla Minacs ensures that its clients adapt to the changing competitive landscape with ease.

Integrated marketing services
Aditya Birla Minacs’ integrated marketing services combines research, analytics, creative, programme management, information technology, direct marketing and database marketing expertise to create high-value, high-ROI solutions for its clients. The resultant data and research-driven communication strategies and campaigns motivate customers to return to their clients throughout product ownership, thereby contributing to increased market share, unit profit and share of customer spend.