Birla Sun Life Asset Management

Established in 1994, Birla Sun Life Asset Management Company Limited (BSLAMC) is a joint venture between Aditya Birla Group and Sun Life Financial Inc, a leading international financial services organisation from Canada.

BSLAMC is the 5th largest asset management company in India with domestic average assets under management of Rs 63,696 Crores (US$14 billion) for the quarter, January – March 2011. An impressive mix of reach through 103 branches, wide range of product offerings across equity, debt, balanced as well as structured asset classes and strong investment performance has helped the company garner over 2.4 million investor scheme accounts. Known for its consistent investment performance across asset classes, BSLAMC has received recognitions from various institutes of international repute such as Lipper, Outlook Money and The Asset Magazine - Hong Kong.