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Awards

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In 2011 Brand Idea moved to the No. 4 position amongst all service brands in the 'Most Trusted Brands Survey' conducted by Brand Equity, an Economic Times publication.
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Idea won the advertising effectiveness awards with a Gold EFFIE for the “No idea – Get Idea” campaign and a Silver for the “Language Barrier” campaign.
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Idea's “Break the Language Barrier” and “No idea – Get Idea” campaigns were ranked globally as the best brand campaigns 2011 at MMA Global Awards and World Communication Awards, London.
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In radio, Idea won six awards at the Golden Mikes Awards 2011 and was adjudged the Advertiser of the Year.
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Idea has won a series of Digital Awards, the biggest being the Yahoo Big Chair where it won Gold.
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IDEA was adjudged the ‘Emerging Company of the Year’ by The Economic Times and the ‘Most Customer Responsive Company’ in the telecom sector, in 2010.
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Brand IDEA has won many accolades for its innovative communication. The ‘What an Idea, Sirji’ advertisements have won four Effies from 2008-2010, making it one of the ‘Buzziest’ brands in the country.
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IDEA inducted in the Buzziest Brand 2008 list at fourth place.
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IDEA is also the only Indian GSM operator to win the GSM Association Award in the Best Mobile Technology category for the 'Best Billing and Customer Care Solution' both in 2006 and 2007.
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Indian Operator of the Year award at the 4th Annual Asian Mobile News Awards Nite 2007
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Idea Cellular has won the GSM Association Award 2006 for CARE. It is the second GSM Association award that Idea has won, the first one being for Bill Flash.