Idea Cellular

Idea Cellular is India’s leading and fastest growing cellular company. Idea Cellular has redefined mobile telephony standards through innovative, excellent products and customer care services.

Idea Cellular is headquartered in Mumbai and has over 30 million subscribers. Idea has licenses to operate in 22 circles with commercial operations in 13 service areas comprising Delhi, Himachal Pradesh, Rajasthan, Haryana, Uttar Pradesh & Uttaranchal, Madhya Pradesh & Chattisgarh, Gujarat, Maharashtra & Goa, Andhra Pradesh, Kerala, Mumbai, and Bihar & Jharkhand (Oct 08). Idea's footprint covers approximately 70 per cent of the national market for mobile telephony. Idea is targeting a roll out in Tamil Nadu (including Chennai) and Orissa and Karnataka circles soon for which the spectrum has already been allotted.

As a leader in value added services, innovation is central to Idea's VAS factory. It is the first cellular company to launch music messaging with 'Cellular Jockey', 'Background Tones', 'Group Talk', a voice portal with 'Say IDEA' and a complete suite of mobile email services.
 
A frontrunner in introducing revolutionary tariff plans, Idea Cellular has the distinction of offering the most customer friendly and competitive pre paid offerings, for the first time in India, with Super Power, 2 Minutes Outgoing Free, Lifelong offer and other segmented offerings like Women's Card. Lifetime Idea is the first and only loyalty program, for pre paid customers, introduced by a cellular brand.

Customer service and innovation are the drivers of this cellular brand. A brand known for their many firsts, Idea is only operator to launch GPRS and EDGE in the country.

The latest feather in the Idea cap is the GSM Association award for Bill Flash, it has recently won making it the first cellular operator in India to win an award on this platform.