The Collective experience

What distinguishes a stay at the Ritz-Carlton from a night at a comfortable, midlevel hotel chain? A room at the Ritz offers superior luxury and creature comforts, of course, but its most important differentiator is an unsurpassed level of service.


The same dedication to service famously distinguishes a Harvey Nichols from other high-end luxury destination stores. Competitors sell comparable, often identical, products, but they cannot match Harvey Nichols level of customer service in which they are wrapped.

Superb service is the indispensable ingredient of successful high-end brands, and as of today no luxury retail brand in the country can truly boast of a service of this nature. However, with launch of 'The Collective', this may change forever. 

Welcome to the next level of retail experience, a fashion destination store that goes the extra mile to provide its customers with an experience that's authentic, modern and a delightful surprise.

Introducing The Collective
Launched by Madura Garments Lifestyle Retail Company, a division of the Aditya Birla Group, The Collective is the first of its kind retail concept, because India now awaits a new shopping platform. Together with The Collective, international brands will be making a foray into the market.

Offering international labels with its unique point of view The Collective is positioned as the aspirational brand for the ever evolving Indian consumer. It values product and service excellence presenting modern shoppers an ahead-of-the-curve platform of style and urbanism.

The Collective is a complete lifestyle concept store where you can find international fashion names, apparels, accessories, made-to-measure, gifts, music, grooming salon and exclusive personal shopper services and much more.

A great retail experience is one that pays attention to the shopper and their mission, providing them with the convenience of shopping and offering them the power of choice.

Only quality finds its way into The Collective: exquisite products, prestigious labels surrounded by world-class services, and an environment that exudes style, comfort and delight.

Made-to-measure services
The Collective experience brings you the savoir faire of renowned international designers in the made-to-measure service that includes designers such as Henry Poole, Richard James, Raffaele Caruso and Aquascutum.

What separates made-to-measure from ready-to-wear is being able to choose your own style. By style one mean pockets, vents, length of coat, height and length of your trousers to name but a few.

What's impressive about this service at The Collective is that you will get excellent advice about which garments would be the most flattering for your figure. There are a range of coats and trouser figurations and approximately 40 measurements that can be taken to achieve the garment that you desire. This is all taken into consideration when the suit is cut from the pattern block of your choice.

The MTM service at The Collective will be carried out by a highly trained sales team with a wealth of experience topped up by a master tailor/ cutter from Savile Row, London, who was previously with Huntsman which is the premier house on the Row.

Wedding wardrobe planning and personal shopper service
When it comes to planning a grandeur wedding the focus largely rest on putting together the perfect ensemble for the bride to be. Somewhere amongst all the commotion, the groom is left seeking for himself and most of his shopping happens at the very last minute.

Boys and men fret no more. The Collective has roped in India's leading fashion designers such as Tarun Tahilaini, Rohit Bal and JJ Valaya who will help you put together an entire wedding ensemble. This unique service at The Collective will assist today's young men put together a look right up from your bachelor party to your honeymoon, and all that rests in between. Men's shopping for weddings is now gona be an exciting proposition.

The Collective concierge services
In India we have only seen concierge services being made available at premium hotels or luxury boutique resorts. Surprisingly, one can find this service at the lifestyle concept store The Collective. While their concierge service may not manage your assets, they surely will handle many critical needs beyond the basic restaurant and theatre reservations call-centre model.

The Collective concierge services for example, will help you plan an appointment with our personal stylist, pickup and delivery your dry cleaned garments, inform you of the latest happenings in the city, assist you check your flight timing, find you a florist and so on.

The Collective dry cleaning service
Buying an expensive designer suit may be easy, but it is maintaining the garment that is a complex task. Most often our expensive buys have a shorter lifespan due to poor maintenance and cleaning.

The Collective dry cleaning service brings you its expertise in fabric care to provide your precious clothes a personal care treatment that they truly deserve.

At The Collective, every garment is finished with utmost care and personal attention by our skilled craftsmen, making fabric care transcend from mere washing and deliveries to an experience you can savour. So your clothes stay whiter and brighter, last longer and stay valuable for a lifetime.

The exclusive lifestyle services include The Collective café, a high end premium café where you can enjoy a quick healthy meal as well as a news-stand and an innovative music bar where one can buy the latest tunes.

For those looking for a stylish haircut or a quick trim there is Jean Claude Biguine's French Salon with a French stylist on board at The Collective.

Benchmarked as India's first contemporary store for men designed by New York based Kramer design group, shop window ideas and merchandise displays innovatively put together by international visual merchandising partner Liganova, in-store music conceptualised and compiled by music partner Sonodea and customer service standards defined by the Yacobian Group whose clients list include names such as Gucci, Bloomingdales and Bvlgari, The Collective retail environment is a unique, refreshing, innovative concept that will provide the consumer with a extraordinary service that will make him return back each time to make a new discovery.