Peter England, the largest selling shirt brand in the country boasts of an impressive portfolio of internationally styled garments offering value for money to its customers, which is the hallmark of all Peter England products.

More than a century ago, a modest factory was built in Londonderry, Ireland to make gentlemen’s attire under the name Peter England. The year was 1889. A war frenzy was sweeping across Britain as they prepared for what came to be known as the Boer War.

One challenge the army faced was the lack of war uniforms for their troops. Peter England was awarded the colossal task of supplying the British troops khaki uniforms with the highest quality at honest-to-goodness prices. The rest as they say is history.

More than a century later, Peter England was all set to embark up on yet another major milestone. The year was 1997. A new India was emerging. An India of growth and opportunity.

Aditya Birla Group, a US $29.2 billion Fortune 500 company brought Peter England to India. The values of an emerging country struck a fine chord with Peter England. And it well reflected in what Peter England offered. 

Peter England launched in India with the ‘honest’ shirt to astounding success. International style coupled with great value found instant acceptance with a large segment of the Indian male population who wanted to look good at work without paying heavily for it.

With this launch campaign, Peter England went on to become the fastest selling ready-made shirt brand in India. Millions of adorning middle-class Indian males not only took pride in wearing the shirt but also developed an emotional connect with the brand.

Over the next few years the brand extended its range to become a full-fledged wardrobe brand with trousers, casuals and suits. A leading men’s wear brand in the country, Peter England offers quality clothing to the discerning male under three distinct offerings viz. Peter England, Peter England Elements and Peter England Elite.

Peter England forms an integral part in the young corporate executive’s wardrobe, wishing to make a positive impression at his workplace. He experiences Peter England as one of the first brands in office-wear and often has memories that last a long time. The Peter England product portfolio comprises of a wide array of shirts, trousers, suits and acessories, offering a complete range from everyday to special.

Peter England Elements caters to the casual side of this smart Indian male. The merchandise offering spans from ‘Relaxed Office-wear’ to ‘Weekend Casuals’. The portfolio is completed through t-shirts, jackets, denims, cargos, sweaters etc.

The future is bigger and better. With entrance in new product categories and consumer segments, a growing distribution network and a retail expansion drive, Peter England is all set to surge new heights.

Peter England also wishes to enter new geographies in other parts of the world and create a consumer experience that is relevant and unique.