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Madura Garments Lifestyle & Retail
Madura Garments Lifestyle & Retail, the lifestyle garments business of Aditya Birla Nuvo, has revolutionised India's readymade apparel and retail market.
A name that is synonymous with panache and modernity, Madura Garments is defined by its brands - Louis Phillippe, Van Heusen and Allen Solly - that personify style, attitude and comfort. With clean cuts and inspiring designs season after season, the company lives its business philosophy to the fullest "To be the undisputed leader in the lifestyle industry delivering continued value growth for all stakeholders". Madura Garments is one of the highly growth-oriented businesses of Aditya Birla Nuvo and the company is a leading player in the garment segment. It leads the segment in both the premium and international lifestyle categories with Louis Phillippe, Van Heusen and Allen Solly. To bolster its presence, it has entered into a distribution agreement with the international brand Esprit.
The company is the winner of several prestigious
awards, the most recent among them the Lycra®
Images Fashion Awards 2008 for its brands Allen
Solly and Van Heusen Woman.
Louis Philippe
Louis Philippe was the first genuinely international
garment label introduced in the Indian market
in 1989. Recognised as a Superbrand, Louis Philippe
epitomises elegance, class and status, addressing
the needs of the style conscious, contemporary
Indian men. The brand brings superbly crafted
range of silks, trousers, blazers, ties and T-shirts
that makes an exclusive fashion statement recognised
by its distinctive icon The Upper Crest. The brand
creates an image of stylish, confident, spirited,
cool ensemble with hidden details, slimmer cuts.
Lp — the youth brand from Louis Philippe,
has introduced new fashion formals range for today's
young and successful urbanites. The range exudes
elan, style and success which personifies today's
youth.
Van Heusen
Van Heusen, India's premium work-wear brand, brought to India in 1990, has given corporate attire altogether a new look and meaning through continuous product innovation and exclusive collections such as Autumn Winter, Ken & Tony, Worldwear, Informals, IQ Clothing, winter wear, knits, innerwear and accessories. Cool Pants, designed using breakthrough technology adopted by NASA, or the Oxyrich shirts with oxygen ions to neutralise high stress levels in the intelligent clothing (IQ) range, are a few examples of the tradition of innovation that began with the invention of the collar in 1919. Worldwear is Van Heusen's extension of the best-selling range of corporate wear for the global Indian. Allen Solly
Allen Solly has established itself as the leading western wear brand redefining the wardrobe of the modern Indian. It has popularised the Friday dressing concept in India. With the launch of its women's wear range in December 2001, Allen Solly has made a successful foray into the growing women's work and casual wear market. The brand has won the most admired brand - Womenswear IFA 2004, 2005, 2007; most admired brand - trousers IFA 2005; most admired brand - smart casuals IFA 2006. It has also won the IFA Images 2001 best brand award in the readymade menswear category.
Esprit
Esprit provides a fresh look and a new style to its existing variety every month. The brand offers a variety of choices with the availability of its various collections in all the stores, to keep satisfying the needs of its growing customers. EDC by Esprit addresses young, spontaneous people who live for the moment and express this lifestyle with an individual look.
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