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PRESS
RELEASE
29
April 2008
Peter England dresses up the Chennai Super Kings as their
formal wear sponsors
As
the formal wear sponsor, Peter England today showcased a special
collection by its premium brand Peter England Elite, for the
IPL’s Chennai Super Kings at the ITC Park Sheraton.
Commenting on the partnership, Mr. Aloke Malik, President, Peter
England Fashions & Retail Limited, said, "The premium
and internationally styled collection Peter England Eliteis
a step forward to keep pace with our growing customer base who
are constantly looking at re-inventing their wardrobe. This
special collection created by Peter England Elite for the Chennai
Super Kings is not just a toast to them but also to the young
consumer’s progression in life.”
Talking
on the occasion, Mr. Kedar Apshankar, COO, Peter England,
said, "Peter England Elite is engineered to make the
wardrobe more appealing and exciting to the younger audience,
who prefer slimmer silhouettes and a nice snug fit. On our
eleventh anniversary, we are pleased to have partnered with
the formidable 11 of the Chennai Super Kings, who are raring
to go not just on the field but off it as well!”
The unique
fashion show saw cricketing stars like Mahendra Singh Dhoni,
Mathew Hayden, Murlidharan, Michael Hussey, Stephen Fleming,
Jacob Oram, Parthiv Patel, Suresh Raina and L Balaji, amongst
others, take to the ramp with much ease and panache.
Quizzing
the Chennai Super Kings was none other than the Chennai heart
throb, Madhavan, who didn’t let the ramp scorchers go
easy and fired a rapid round of 11 questions to each one of
them.
The Peter England Elite Formal Collection comprises an exciting
range of shirts and trousers designed with the finest quality
of fabrics, contemporary cuts with superb fits and soft and
bold colours that bring in freshness. The Peter England Elite
crafted special range for the Chennai Super Kings will be
available at Peter England Flagship stores shortly.
Peter
England's Elite exclusive collection for IPL's Chennai Super
Kings
Peter
England Elite formal collection
The Peter England Elite formal collection is premium and classy.
Styled from some of the finest fabrics such as Terele Rayon,
these garments are light weight, soft and comfortable. The
shirts made from 100 per cent cotton and are self structured.
Make a statement with Peter England Elite formal wear.
Peter
England Elite Summer Collection
‘The
Peter England Elite informal collection has been designed
keeping summer in mind, light and pastel colours rule this
collection. Style yourself in brown informal blazers with
cotton trousers in shades of light grey stone with light blue
shirt, giving you a breezy look. Informal, yet impeccable
in style.
Peter
England Elite evening collection
Peter England Elite evening collection has been designed
keeping in mind the spirited you! Stand out in the crowd with
the newly designed evening collection, which has a unique
mix of colours in rich shades of navy, burgundy, purple and
cherry red. A must wear for your evenings out.
The Peter
England Elite Collectionis available in select exclusive stores
across the country.
For
more information, please contact
Janet Arole
Manager
Media Relations – Textiles & Apparels Business
Aditya Birla Group
Aditya Birla Centre
C Wing, 1st Floor S K Ahire Marg
Worli, Mumbai 400 030
Tel: + 91 22 6652 5163, 2499 5163
Fax: + 91 22 6652 5741, 2499 5741
Email: janet.arole@adityabirla.com
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