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PRESS
RELEASE
21
April 2008
Louis
Philippe creates a new fashion statement for the ‘Royal
Challengers’, Bangalore IPL team
(Click here
for more information on The Louis Philippe Royal Challengers
collection)
At
an exhilarating event held today, Louis Philippe unveiled their
new collection crafted specially for the Bangalore IPL Team
the ‘Royal Challengers’.
Commenting
on this fashionable partnership, Mr. Ashish Dikshit, President,
Madura Garments Lifestyle Brands, said: “Louis Philippe,
India’s most preferred premium lifestyle brand for men’s
fashion has maintained its position as the market leader and
the consumers repose in the brand. With this connect, the
new and contemporary ‘avtar’ of cricket: The Indian
Premiere League, Louis Philippe yet again contemporises itself
to move with the consumers and lead the market, as it has
done in the past.”
Talking
on the occasion, Mr. Vishak Kumar, COO, Louis Philippe, said
“Winning, excellence and passion are Louis Philippe brand
values. So when the Bangalore IPL Team requested us to put
together a fashion line for the team, the concept of official
clothiers ‘off the field’ came up. So now the IPL
Royal Challengers will create a statement not just on the
field, but off it as well!”
The scintillating
fashion show saw cricketing stalwarts like Rahul Dravid (Captain),
Jacques Kallis, Zaheer Khan, Mark Boucher, Praveen Kumar,
Cameron White, Shivnarine Chanderpaul, Wasim Jaffer, Ross
Taylor, Virat Kohli and Sreevatsa Goswami, walk the ramp,
showcasing the specially crafted Louis Philippe Royal Challengers
collection. TV
host and cricket buff, Mandira Bedi quizzed the ramp scorchers
on their team and their lives.
The Louis
Philippe Royal Challengers collection showcases three looks:
formal, semi-formal and evening, keeping in mind the need
to multi-task and have wardrobe versatility. The highlight
of the collection is the uniquely created `Z shirt’ launched
for the first time in the country. The `Z shirt’ is a
happy marriage of the formal and the informal look.
The Louis
Philippe Royal Challenger collection will be available at
Louis Philippe outlets shortly.
Click here
for more information on The
Louis Philippe Royal Challengers collection
For more information, please contact
Janet Arole
Manager
Media Relations – Textiles & Apparels Business
Aditya Birla Group
Aditya Birla Centre
C Wing, 1st Floor S K Ahire Marg
Worli, Mumbai 400 030
Tel: + 91 22 6652 5163, 2499 5163
Fax: + 91 22 6652 5741, 2499 5741
Email: janet.arole@adityabirla.com
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