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PRESS
RELEASE
2
April 2008
Pret made glamourous and fashionable — the Allen Solly
Way
Allen
Solly, the brand that introduced fashionable western clothing
to Indian women is now heralding a new era. High fashion, domain
of the uber rich and globe trotting jet setters is now being
interpreted with a completely fresh perspective – pret
made glamorous, the Allen Solly way.
Allen
Solly unveiled its Autumn Winter 2008 line at a glittering
show at the Lakme Fashion Week. Three words that describe
it will have to be glam, trendy and stylish.
The show
was brilliantly orchestrated with city fashion as the theme.
This theme was brought alive with an interesting use of skyscrapers
and lights during the show as the models sashayed down.
Says Mr.
R Satyajit, Chief Operating Officer, Allen Solly, “Allen
Solly has always been a trendsetter. From Friday Dressing
to western wear for young women to Allen Solly Youth, we have
always redefined industry dynamics. Building on our core strengths
as a brand, we realised it was time to recast fashion/glamour
in a manner that will democratise it rather than keep it restrictive.
Make it inclusive rather than exclusive.”
“Every young woman has a desire to look as glamorous
and as chic as a beauty queen. And she wants to do it in a
manner that she is comfortable with. This is where Allen Solly
steps in and is able to fulfill her desire for looking great,”
says R Satyajit.
Over the
years, Allen Solly has grown from strength to strength and
has emerged as one of the largest brands in the apparel space
in India. Hence, it is only but natural that a brand like
Allen Solly wins a lot of awards and accolades:
- Most
admired menswear brand – Images 2008
- Most
admired womens wear brand — Images 2004, 2005, 2007
- Superbrand
of the year 2004
- Most
admired trousers brand – Images 2005
- Most
admired smart casuals brand — Images 2006
Allen
Solly was the first apparel brand to associate with Lakme
Fashion Week and has now been participating in it for the
last four seasons. Lakme Fashion Week line is available across
select Allen Solly Studios in India.
“Lakme
Fashion Week has grown tremendously over the years and it
gives Allen Solly a brilliant opportunity to showcase its
fashion sensibilities to the right set of people. As a brand,
certain critical advantages such as scale and distribution
offers us a splendid opportunity to blend fashion with business,”
says R. Satyajit.
For
more information, please contact
Janet Arole
Manager
Media Relations – Textiles & Apparels Business
Aditya Birla Group
Aditya Birla Centre
C Wing, 1st Floor S K Ahire Marg
Worli, Mumbai 400 030
Tel: + 91 22 6652 5163, 2499 5163
Fax: + 91 22 6652 5741, 2499 5741
Email: janet.arole@adityabirla.com
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