ESPRIT unveils the Fall Holiday 2009 collection with their exclusive contest “IT TAKES TWO”

ESPRIT, the international youthful lifestyle brand unveiled its Fall Holiday 2009 collection at the Esprit Store at Select Citywalk with a unique fashion showing and a flag-off of their in store contest “It Takes Two” with India’s favourite VJs Anusha Dandekar and Rannvijay inaugurating the contest.

The evening marked a beginning of a celebration of love where one of the country’s most stylish couple come together to kick start ‘IT TAKES TWO!, a contest based on how a common love of Fashion can spark off a real life romance, which we feel is an italicised concept that is highly relevant to ESPRIT’s core ideologies.

This contest invites all fashionable couples across the country to submit a 'couple' picture which embodies their style sensibility (They can submit a picture at Esprit Stores,email the picture or upload a digital snapshot on ESPRIT India's Face book page). The most stylish couple of each city will win a wardrobe from that month's collection.

The fashion soiree also witnessed six models including Nina Manuel and Niketan Madhok showcasing 12 ensembles from Women Casual, EDC, and Men Casual from their Fall Holiday 2009 collection. The evening also saw some big faces like Ad Singh, Thenny, Ramneek Pantal with hubby, Pooja Gogia, Pallavi Roy, Maggie and many others grooving at the post party. The ESPRIT FH 09 – ‘Come September’ collection is a sumptuous array of fashion that’s as fresh as it is fabulous.

About the contest – “It Takes Two”
The central theme of the contest will be ‘IT TAKES TWO!’ celebrating romance and a shared love. The contest runs up to February 2010 and the grand winner (to be announced on 14 February 2010) will win a romantic getaway for two to California, the birthplace of ESPRIT.

So put your best foot forward,  celebrate love and romance and win exciting prizes with Esprit!!!

About Esprit
Esprit is an international youthful lifestyle brand offering smart, affordable luxury and bringing newness and style to life with an entirely new collection every month. The brand offers 12 product lines encompassing women’s wear, men’s wear, kid’s wear, edc youth as well as shoes and accessories through over 640 directly managed retail stores and over 12,000 wholesale points-of-sale worldwide, occupying over 817,000 square metres directly managed retail space in more than 40 countries.

For further information, contact:
Janet AroleMedia Relations
Madura Garments
Aditya Birla Centre | C Wing | 1st Floor | S K Ahire Marg | Worli | Mumbai 400 030
Tel: + 91 22 6652 5163, 2499 5163
Fax: + 91 22 6652 5741, 2499 5741
Email: janet.arole@adityabirla.com