Esprit launches High Summer’10 collection in style

 An evening high on fashion and glamour

Bangalore: Esprit, the international youthful lifestyle brand today announced the launch of its High Summer collection in true style and fashion. The evening was graced by Bollywood actress Kalki Koechlin. Kalki, who was the showstopper for the fashion show along with popular models, walked the ramp to live music by Carlton’s band at the Esprit store. A one-of-a-kind evening was followed by shopping, food, live music, wine and hors d’oeuvres.

The evening saw a glamorous mix of celebrities, socialites, actors, and artists from all walks of life in Bangalore. Celebrities including Raj Shroff, Anita Kholay, Laila Barker, Adam Bidapa, Namrata G, Gurpreet Singh along with others added the charm to the evening. In true Esprit spirit, the guests and the hosts enjoyed the shopping experience. Fashionistas took fashion advice from the experts to achieve the look of this season with ease to enhance their style quotient.

Speaking on the occasion Ms. Manjula, Chief Operating Officer, Esprit, said “Esprit’s new line is high on fashion and style. This line has been created for those who have a flair for fashion, elegance and individual style. We believe tailor-made events such as these will help us to connect with them better to understand our customers’ needs and their lifestyle requirements.”

Esprit high summer collection is fun, colourful and effortlessly blends chic with comfort; the collection also accentuates effortless style that combines classic shape and modern sensibilities. The collection, which has been heavily influenced by the fluid florals, rock chic elements and very summery, beachy surfer inspired looks, is both elegant and fashionable. Featuring chic tailored trousers, on-trend jackets, and versatile skirts and dresses, the collection can be easily mixed and matched for smart or casual day wear, evening wear and work wear. Versatile denims and cottons work teamed with the new fashion obsession of this season jeggings, shift dresses and sleek tops with soft leggings, among others.

About Esprit
Esprit is an international youthful lifestyle brand offering smart, affordable luxury and bringing newness and style to life with an entirely new collection every month. The brand offers 12 product lines encompassing women’s wear, men’s wear, kid’s wear, EDC, youth as well as shoes and accessories through over 640 directly managed retail stores and over 12,000 wholesale points-of-sale worldwide, occupying over 8,17,000 square metres directly managed retail space in more than 40 countries.

For further information, contact:
Janet Arole
Media Relations – Esprit
Email: janet.arole@adityabirla.com

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