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PRESS RELEASE
1 September 2009

Van Heusen Woman presents its Autumn Winter collection

Classic yet edgy, minimalistic yet irresistible glamour

Van Heusen presents a plush collection that favors confident, bold, yet sophisticated femininity this fall. VH Woman embraces pragmatism and pushes the luxurious experimentation of minimalism.

The collection showcases a relaxed elegance that many women will identify with. It boils down to simple suggestions: an easy-fitting coat to slip over a blouse and fluid pants; a chic tailored jacket with a contrasting belt for the day; a long sweater to wear over tights for the evening.

The collection proves that black ‘n white chic and sophisticated looks across categories will never go out of style. Classic Van Heusen Woman colors come together in a range of formals and informals. The prints are bold, the silhouettes are clean and the shirts, blouses, and dress jackets are stylised.

A hint of gray is added to the current fall favorites of purple and red. This is contemporary fall fashion at its peak with argyles and geometric prints. The addition of grey and charcoal bottoms to purple short jackets, knit tops and knit dresses brings out the drama in the fall wardrobe. Fall’s rich color palette is further enhanced with the warmth of olive green and chocolate brown. Wild graphic prints on green knits and sweaters combined with rich chocolate brown jackets will pop up in every fall editorial this season. The combination of olive greens with chocolate brown skirts and trousers in corduroy craft an extremely appealing look. The new combination of electric blues and raven blacks create the hottest color for fall. Black denims paired with black and blue knits, long wrap sweaters with contrasting belts hearken back to the late ‘80s and early ‘90s and makes women shine in a warm winter glow. The new breed of neutrals, a combination of charcoal, chocolate and grey redefine the entire category of fall colors. Grey tweed jackets, striped sweater dresses and knits teamed with contrasting belts expertly build a jet setting look. Finally, fall’s fantastic blend of red and black is true love at first bite.

Classic, yet edgy and hot; red dresses, jackets and tops in knits and wovens starkly contrasted by black bottoms and jackets showcase nothing but sheer intensity this fall.

Strongest, in fact, are the outfits with a modicum of austerity, like the tailored suit with an arched collar and shoulder pads; the dual toned jacket, easy without and fierce with a belt; the extremely sleek double breasted linear jacket. Each of these showstoppers showcase, undeniably, the epitome of the VH Woman signature.

The final word is sophistication, with couture-level handiwork combined with a sense of reality that is bound to send VH Women out of the store styled in minimalistic, yet irresistible glamour.


For further information, contact:
Janet AroleMedia Relations
Madura Garments
Aditya Birla Centre | C Wing | 1st Floor | S K Ahire Marg | Worli | Mumbai 400 030
Tel: + 91 22 6652 5163, 2499 5163
Fax: + 91 22 6652 5741, 2499 5741
Email: janet.arole@adityabirla.com

Available at all Van Heusen Exclusive stores and leading outlets.

AHMEDABAD: ISCON MALL, PH: 40026535, C G ROAD, PH: 32946754.ISCON  MALL,PH(V DOT) 40036537 : BANGALORE: 100 FT ROAD, INDIRA NAGAR, PH: PH 42115478, JAYANAGAR 4TH BLOCK, PH: 41749411, COMMERCIAL STREET,PH:25594677,BRIGADE ROAD, PH: 25585994, GARUDA MALL, PH: 41531022, FORUM MALL, 1ST FLOOR, PH: 22067728.   NEW DELHI: DLF PROMENADE , VASANT KUNJ PH: 46096022 ; C-15 CONNAUGHT PLACE, PH: 41513981 & 6/7, E BLOCK CONNAUGHT PLACE, PH: 43582681, E-12 SOUTH EX-II, PH: 41647925, WEST GATE MALL, RAJA GARDEN, PH: 45508033, SELECT CITYWALK, PH: 42658322. NOIDA: F-123, GREAT INDIA PLACE, PH: 2456981. FARIDABAD: SECTOR 35, CROWN INTERIORS, MATHURA ROAD, PH: 4085322. GHAZIABAD: SHIPRA MALL, PH: 4158748. GURGAON: AMBI ISLAND, PH: 4665385,  AMBI ISLAND (WORLDWEAR), PH: 4665383, DLF CITY CENTER, PH: 4067911. CHANDIGARH: SECTOR 17-E, PH: 5089303. JAIPUR: TRITON MALL JHOTWARA ROAD PH:5156726 GOA: M G ROAD, PH: 2224539. LUCKNOW: OPP. HALWASIYA MARKET, HAZRATGANJ, PH: 4073150. MANGALORE: YENEPOYA CHAMBERS, PH: 4276449. MUMBAI: OBEROI MALL, GOREGAON, PH: 28422385, INORBIT MALL, VASHI, PH: 65279931, INORBIT MALL, MALAD, PH:67410888, INFINITY MALL PH: 26396747 NIRMAL LIFESTYLE, MULUND, PH: 25610061. PUNE: NUCLEUS MALL, PH: 26054155, M G ROAD, PH: 26053280, J M ROAD, PH: 25511014/15. SURAT: DHARAM PALACE, PH: 2255881.ISCON MALL: 6565771 CHENNAI: RK SALAI PH:  43526024 ; NUNGAMBAKKAM HIGH ROAD, PH: 42137977, CITI CENTRE, PH: 28477771, KASI ARCADE, PH: 8152555. COIMBATORE R.S. PURAM, PH: 4369181,GANDHIPURAM PH:4378309 COCHIN: M G ROAD, PH: 2365599. CALICUT: FOCUS MALL, PH : 4021404. THRISSUR: TRADE CENTRE PH: 6538299.   HYDERABAD: BANJARA HILLS, PH: 23554904, SOMAJIGUDA, PH: 66820733, KARKHANA, PH: 42220363 SECUNDERABAD: PARKLANE PH:,27812423  VIZAG, DABA GARDENS,PH: 6633381 BHUVANESHVAR: JANPATH, PH:2532507, KOLKATTA  SOUTH CITY MALL,PH:40072201, MYSORE D URS ROAD PH:4262771

 

 
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