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PRESS RELEASE
19 August 2011

Linen Club Fabrics from Aditya Birla Group opens 13th Exclusive Showroom in Maharashtra

Mumbai: “Linen Club” Fabrics - The Premium Brand from Jaya Shree Textiles, a unit of Aditya Birla Nuvo Ltd, opened its 13th exclusive showroom in Maharashtra. This is the 46th exclusive showroom of Linen Club Fabrics in India. Mr S Krishnamoorthy, President – Textiles, Aditya Birla Group, inaugurated the showroom in the presence of cricket legend, Mr. Dilip Vengsarkar.

This exclusive showroom offers a wide range of linen fabrics and ready-to-wear garments. In fabrics, Linen Club offers pure linen to exotic linen blends, printed and embroidered linen fabrics suitable for wardrobes of men, women and kids (for shirts, trousers, suits, kurta-pyjamas, skirts, tops, suits, jacket, etc). In ready-to-wear garments, Linen Club offers shirts, trousers, jackets and suits. To add to its newest offering, accessories are available such as stoles, laptop bags and scarves.

“For all you trendsetters, the fashion statement this season would be to dress yourself up in linen,” says style guru Mr Rohit Bal, who endorses Linen Club Fabrics and is a diehard Linen Club Fabrics loyalist.

“This wonderful gift from the nature - linen is extremely suitable for the climate of Mumbai. Linen is the most comfortable fabric that is skin friendly, made up of flax fibre imported from France and Belgium. It’s distinctive look and skin friendliness sets Linen apart from the other contemporary fabrics. It is also anti-bacterial by nature. With its moisture absorption capacity double than cotton, linen fabrics keep you cool in summer and warm in winter,” adds Mr Rohit Bal.

Mr Abhey Nair, Sr Vice President, Aditya Birla Nuvo Ltd, says, “Linen Club from Jaya Shree Textiles is India’s finest fabric brands that is highly regarded in the market. Linen Club is popular with the leading garment brands of India like - Colour Plus, Louis Phillipe, Van Heusen, Allen Solly, Wills Lifestyle, Park Avenue, Benetton, Levi’s, Freelook, Arrow, Zodiac, Pepe Jeans, among others. The popularity and trust in linen from consumers is growing by the day. The opening of this exclusive Linen showroom is a big step forward for natural fabric lovers of Mumbai.”

Mr Rabindra Mohan, Assistant Vice President, says, “The idea is to strategically coincide this launch with the marriage and festive season ahead. We promise to bring the best of our collection to Mumbai to make this exclusive showroom a preferred destination for Linen Lovers.”

Linen Club The Ramp is located at:
6 - “SAROJ”, Vallabh Bhai Patel Road,
Opposite Grasshopper Hotel,
Vile Parle (West),
Mumbai 400 056
Tel: 766 645 3920

About Jaya Shree Textiles
Jaya Shree Textiles, a unit of Aditya Birla Nuvo Ltd is situated at Rishra, Hooghly and is India’s first integrated textile manufacturing unit to bag the coveted ISO 9001:2000, ISO 14001, OHSAS18001 and SA certifications for its commitment and excellence in production and quality. Setting benchmarks in linen, Jaya Shree Textiles has strived for excellence, matching the quality standards of the European linen. Internationally acclaimed Italian designers like Mario Talli Nencioni and Raffaela Palmieri have enriched the design value and have made Linen Club fabrics the preferred choice of connoisseurs worldwide.


 

 
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