Pantaloons launches its first store in Muzaffarnagar

14th December, 2014

With 89 stores across the country, Pantaloons looks to expand its reach in North India

Muzaffarnagar: Pantaloons, one of India's leading fashion and lifestyle retail format, launched its first store in Muzaffarnagar. The newly launched Pantaloons store is situated on the ground floor of ASJ Grand Plaza, located at Bhopa Road, Muzaffarnagar.

The new fashion store is spread across 14,000 sq ft and will have something to offer for everyone - men, women and kids, making it a shopper's paradise. Pantaloons offers 100+ prestigious brands providing a unique shopping experience to its customers. With trendy western and ethnic apparel for men, women and kids along with a wide range of fashion accessories, watches, sunglasses, cosmetics and handbags, Pantaloons offers complete ensemble solutions for every occasion.

The new store houses some of the most well known national and international brands
-    For men: Bare, Ajile, RIG, John Miller, Lee Cooper, Levis, SF Jeans, Lombard, F-Factor, Alto Moda, Bare Leisure, Allen Solly, Louis Philippe, JM Sport and Peter England.
-    For women: Rangmanch, Trishaa, Akkriti, Annabelle, Honey, Bare Denim, Candies, RIG, BIBA, AND, Global Desi, Ajile, Alto Moda, Jealous 21, SF Jeans and 109 F.
-    For kids: Chalk, Poppers, Bare Kids, Chirpie Pie and Akkriti.
These brands are available at delightful prices.
-    For men: T-shirts start at Rs.299, shirts at Rs.899, trousers at Rs.1,199 and Denim at Rs.1,099.
-    For women: Western top wear start at Rs.249, bottom wear at Rs.599 and women's kurtis at Rs.599.
-    Kids wear starts at Rs.199.

Commenting on the occasion Mr. Shital Mehta, CEO, Pantaloons Fashion & Retail Ltd, said, "Our first store in Muzaffarnagar will cater to a wide cross section of customers offering a large range of brands under one roof. Our trendy apparel and fashionably upbeat accessories are sure to make our customers fall in love with fashion."

"This store will also feature newly introduced brands such as Candies and SF Jeans. Candies from New York is for young ladies who like to flaunt their style, whereas SF Jeans (San Frisco Jeans Co) offers the latest edgy attitude in jeans wear for young men and women," said Mr. Mehta.

He further commented, "Apart from top metros, we plan to expand our network extensively across metros, tier 2 and tier-3 cities with a clear focus of making fashion accessible to all the nook and corner of the country. 'In love with life, in love with fashion' being our guiding mantra, each one of our stores stands out as a fashion destination with a large number of exclusive fashion brands apart from some of India's most well known fashion brands."

Store address:
Pantaloons Fashion Retail Limited
Ground Floor, ASJ Grand Plaza Mall
Bhopa Road, Muzaffarnagar
Uttar Pradesh

About Pantaloons Fashion & Retail Limited
Pantaloons Fashion & Retail Limited is a subsidiary of Aditya Birla Nuvo Limited. Aditya Birla Nuvo is a US$4 billion conglomerate operating in the services and the manufacturing sectors, where it commands a leadership position. Its service sector businesses include Financial Services (Life Insurance, Asset Management, NBFC, Private Equity, Broking, Wealth Management and general insurance advisory), Fashion & Lifestyle (Branded apparels & Textiles) and Telecom. Its manufacturing businesses comprise Agri, Rayon and Insulators Businesses.

Aditya Birla Nuvo is part of the Aditya Birla Group, a US$40 billion Indian multinational. The Group operates in 36 countries across the globe, is anchored by an extraordinary force of over 120,000 employees belonging to 42 nationalities and derives more than 50 per cent of its revenue from its overseas operations.

Spotlighting today's buoyant youth, Pantaloons, India's most loved retail brand offers chic and trendy fashion to make every customer's wardrobe fashionably updated. With a plethora of choices across exclusive brands, the design philosophy is par excellence, giving way to innovative silhouettes and playful styles.

The first Pantaloons store was launched in Kolkata in 1997. Over the years, the brand has undergone an evolution process to bring to life compelling trends and styles catering to every fashion needs across women, men and kids. Currently we are a chain of 89 fashion stores across 45 cities.

For further information, please contact:
Janet Arole
Media Relations