Media

Van Heusen Launches Exclusive 'stellar' Collection for Women at Great Online Shopping Fest by Google

9th December, 2014

Van Heusen, in association with TRENDIN, the official online store, has created a special 'Stellar Collection' which was launched at GOSF '14 organised by Google.

An assortment of ace pieces put together in the best of fabrics, Stellar is an interesting collection that highlights dresses designed for celebrating the spirit of the festive and holiday season. The collection features five exclusive dresses specifically designed for someone who wants to feel like a star. The focus of this collection is on silhouettes and fits which drapes perfectly to give an elegant and sophisticated look with minimal embellishments.

"We at Van Heusen always look for new and innovative ways to connect with our consumers," said Mr. Vinay Bhopatkar, COO, Van Heusen. "Our TG is far more digitally engaged and we are investing significantly on this medium to engage with them. GOSF is one such opportunity for us to be seen on this platform. This digital only launch reinforces Van Heusen's commitment to the online medium."

According to Shivanandan Pare, Head of E-commerce, Madura Fashion & Lifestyle, the Stellar collection, which has been designed keeping GOSF is mind, is going to be exclusively available at TRENDIN.com which is the brands official online store. "Customers need to connect with the brand like they are connecting with a friend and our goal is to create such opportunities through this medium," he added.

The collection starts from Rs 2,995 onwards with a special discount only for GOSF.

About Van Heusen

Van Heusen is the country's No. 1 premium lifestyle brand and the No.1 dress shirt brand in the world. With a rich heritage of 128 years, the brand entered India in 1990. It has had the unique distinction of establishing not only the brand, but also the ready-to-wear category in the country. The brand epitomises 'fashion for the corporate', and its design driver is a combination of fashion and elegance. Since its launch in 1990, Van Heusen has consistently tracked and understood the Indian male. In the last two decades the clothing preferences of Indian men have undergone many stages of evolution. At each turning point Van Heusen has stood witness to these changes, and has been ahead of the curve when it has come to forecasting emerging trends and making them accessible to the Indian consumer.

For further information, please contact:

Janet Arole
Media Relations
Email: janet.arole@adityabirla.com