Pantaloons store in Chennai relaunched by Kollywood diva PriyaAnand

11th October, 2014

Strengthens its presence in Chennai with 5 stores in the city

Chennai: Pantaloons, one of India's leading fashion and lifestyle retail format, re-launched its store at Nelson Manickam Road, Chennai in a new avatar. Located near the Ampa Skywalk Mall, the store promises to be one of the most sought after one-stop shopping destinations. The new-look store was launched by none other than the Kollywood diva Priya Anand.
The new-look fashion store is spread across 12,000 sq ft and will have something for everyone - men, women and kids, making it a shopper's paradise. Pantaloons offers 100+ prestigious brands providing a unique shopping experience to its customers. With trendy western and ethnic apparel for men, women and kids and a wide range of footwear, fashion accessories and handbags for women, Pantaloons offers complete ensemble solutions for every occasion.

Apart from the new-look store at Nelson Manickam Road, Pantaloons has fourstores in Chennai located at Express Avenue Mall-Royapettah, Phoenix Marketcity Mall-Velachery, Chandra Metro Mall-Virugambakkam and Spencer Plaza.

Commenting on the launch of the new store at NMR, Mr. Shital Mehta - CEO, Pantaloons said, "Pantaloons' plans to strengthen its network extensively in metros and mini metros with a clear focus on making fashion accessible to all. In Love with Life, In Love with Fashion being Pantaloon's guiding mantra - each one of our stores stands out as a fashion destination with a large number of exclusive fashion brands apart from some of India's most well-known fashion brands."

"This store will also feature newly-introduced brands such as Candies and SF Jeans. Candies from New York, is for young ladies who like to flaunt their style whereas SF Jeans (San Frisco Jeans Co.) offers the edgiest designs in jeans wear for young men and women," Mr. Mehta said.

Speaking at the launch of the new-look store, Priya Anand said, "Fashion and style have become an inherent part of lifestyle today. Pantaloons stands true to its commitment - 'In Love with Life, in Love with Fashion'. The Pantaloons collection is very stylish and offers a wide range for the evolved new-age consumers. With the festive season around the corner, Chennai is all set for a shopping fiesta with Pantaloons."

The new-look store houses some of the most well-known national and international brands such as Bare, Ajile, Byford, RIG, John Miller, V.Dot, Lee Cooper, SF Jeans, F- Factor, Alto Moda & Bare Leisure are the brands available for men. Women's can choose from Rangmanch, Trishaa, Akkriti, Annabelle, Honey, , RIG, BIBA, Ajile & Alto Moda.
Chalk, Poppers, Bare Kids & Chirpie Pie are the well-known brands available in the kids range.

The store at NMR will cater to wide cross section of customers offering large range of brands under one roof. The trendy apparel and fashionably upbeat accessories are sure to make customers fall in love with fashion.

Store address: Pantaloons Fashion Retail Limited, Nelson Manickam Road, Near Skywalk Mall, Chennai.

About Pantaloons Fashion & Retail Ltd.:
Pantaloons Fashion & Retail Ltd. is a subsidiary of Aditya Birla Nuvo Ltd. Aditya Birla Nuvo is a USD 4 billion conglomerate operating in the services and the manufacturing sectors, where it commands a leadership position. Its service sector businesses include Financial Services (Life Insurance, Asset Management, NBFC, Private Equity, Broking, Wealth Management and general insurance advisory), Fashion & Lifestyle (Branded apparels & Textiles) and Telecom. Its manufacturing businesses comprise of the Agri, Rayon and Insulators businesses.

Aditya Birla Nuvo is part of the Aditya Birla Group, a USD 40 billion Indian multinational. The Group operates in 36 countries across the globe, is anchored by an extraordinary force of over 120,000 employees belonging to 36 nationalities and derives more than 50 per cent of its revenue from its overseas operations

Spotlighting today's buoyant youth, Pantaloons, India's most loved retail brand offers chic and trendy fashion to make every customer's wardrobe fashionably updated. With a plethora of choices across exclusive brands, the design philosophy is par excellence giving way to innovative silhouettes and playful styles.

The first Pantaloons store was launched in Kolkata in 1997. Over the years, the brand has undergone an evolution process to bring to life compelling trends and styles catering to every fashion needs across women, men and kids. Currently we are a chain of 87 fashion stores across 43 cities.

For further information, please contact:
Janet Arole
Media Relations