Media

Peter England launches its spring-summer 2014 collection

23rd April, 2014

~Suave, Sophisticated and Stylish, Peter England, India's largest selling men's apparel brand unveils this seasons collection~

Bangalore: Peter England, the largest menswear brand in India, presents its Spring-Summer '14 Collection that draws inspiration from the concept of a "green summer" and sustainability. The range emphasises Peter England as a socially responsible brand that encourages its consumers to preserve the environment.

Young Formals: Like the name suggests, young formals is a summery delight for young and uninhibited individuals. It boasts of bold shirts paired with solid trousers and sharp cuts. The young formals range caters to the needs of young men by offering a range of clothing for daily office wear which can double up as smart casuals for an evening out after. This range showcases bright colours in formal shirts, trousers and blazers, which young office goers can wear to their workplace.

Varsity: The Peter England Varsity collection takes you back to your college days. Meeting old friends? University reunion? No problem, the Varsity collection is exactly what you need to wear when in doubt. Re-live your college days with unique styles, bold checks and stripes in bright colours.

Elite and Elite Sport: A range that exudes confidence and authority, the styles in this collection are meant for the suave and the sophisticated. Elite Sport is that which you would typically wear to a derby or a jazz concert. It epitomises cultivation, maturity and confidence, traits that are associated with the brand and synonymous to its consumers. Keeping in tune with this the collection offers a wide range of cotton shirts, blazers and trousers and it is largely expressed through deep colours, attributing another level of aspiration to the brand. With apparel made from 100% cotton the elite collection also consists of timeless shirts, trousers, blazers and accessories that can never go out of fashion. The highlight of this collection is its 100% linen range that portrays flawless craftsmanship that can only be attributed to the very best.

PE Jeans
Apart from these, Peter England has established a tasteful collection of various styles in jeans in its Spring Summer 14 collection.  Involved with a unique and creative designing process, PE Jeans revolve around several interesting concepts and promises to offer a global fashion statement and can be worn either to work or casually. Some of the innovations that the brand brings to the forefront this season are 'Oxygeans' that revolve around the concept of Water Saving and Easy Wash Jeans and 'Vintage Jeans' that are crafted keeping in mind the timeless masculine look and feel.

Comfortable, trendy and contemporary, this summer Peter England is all about the fresh forest hues of greens, limes and emeralds this season. The styles play intricately with hues and pastel shades while introducing the occasional pop of bright colours, as the collection evokes the emotions of optimism, hope and freshness.

About Peter England
Peter England, the largest menswear brand in India, with 10 million garments sold every year, was first launched by Madura Fashion and Lifestyle (then known as Madura Garments) in the mid-price shirt segment in 1997. The company acquired the world rights for the brand in the year 2000. With offerings in the mid-priced value for money range, Peter England brings formal wear for young men in the early years of their career. The product assortment includes shirts, trousers, suits, blazers and accessories for 'Everyday' and 'Special' occasions.

For further information, please contact:
Janet Arole
Media Relations
Email: janet.arole@adityabirla.com