Pantaloons launches Fashion Friday at its new look store - High Street Phoenix

4th April, 2014

Mumbai: Pantaloons flagship store High Street Phoenix is one of the first stores and the jewel in the Pantaloons crown. The store just got a complete makeover and epitomises the new Pantaloons' exclusive brands that define your fashion, a new design ethos, new brands that pamper your choice, innovative silhouettes that redefine your wardrobe - all at a value that is a sheer delight.

Pantaloons launched Fashion Friday a day when fashion meets fun - games, fashion tips and offers. The launch of Fashion Friday saw a spectacular fashion show showcasing Pantaloons Spring Summer 14 Collection - a collection conceptualised and created by Pantaloons Design Studio along with leading in-house designers of the country.

The plush ambience, vibrant visual merchandising and contemporary fixtures reflects Pantaloons promise of making one fall in love with fashion! Spreading across 50,000 sq ft, and three floors, the store has something new for everyone. The new store houses over 100 prestigious brands including Pantaloons most successful in-house brands - Rangmanch, Trishaa, Akkriti, Ajile, Lombard, RIG, Bare, Annabelle, Honey and Chalk. Also present are India's loved brands - Louis Philippe, Van Heusen, Allen Solly and Peter England.

Commenting on the occasion, Mr. Shital Mehta, CEO, Pantaloons Fashion & Retail Ltd, said, "It gives me immense pleasure to launch Fashion Friday at our new revamped store at High Street Phoenix. The essence of this consumer engaging initiative is in keeping with our guiding mantra - 'In love with fashion'. This addresses the young and peppy consumers of Pantaloons who believe in making the most of the weekend even before it begins."

About Pantaloons Fashion & Retail Ltd
Pantaloons Fashion & Retail Ltd is a subsidiary of Aditya Birla Nuvo Ltd. Spotlighting today's buoyant youth, Pantaloons, India's most loved retail brand offers chic and trendy fashion to make every customer's wardrobe fashionably updated. With a plethora of choices across exclusive brands, the design philosophy is par excellence giving way to innovative silhouettes and playful styles.

The first Pantaloons store was launched in Kolkata in 1997. Over the years, the brand has undergone an evolution process to bring to life compelling trends and styles catering to every fashion needs across women, men and kids. Currently we are a chain of 81 fashion stores across 40 cities and towns.

About Aditya Birla Nuvo Ltd
Aditya Birla Nuvo is a US$4.75 billion conglomerate operating in the services and manufacturing sectors, where it commands a leadership position. Its service sector businesses include Financial Services (Life Insurance, Asset Management, NBFC, Private Equity, Broking, Wealth Management and General Insurance Advisory), Fashion & Lifestyle (Branded apparels & Textiles), Telecom, and IT-ITeS. Its manufacturing businesses comprise the Agri, Rayon and Insulators businesses.

Aditya Birla Nuvo is part of the Aditya Birla Group, a US$40 billion Indian multinational. The Group operates in 36 countries across the globe, is anchored by an extraordinary force of over 136,000 employees belonging to 42 nationalities and derives more than 50 per cent of its revenue from its overseas operations.