Allen Solly in association with Elle magazine celebrates 'Winter Dress Festival'
17th November, 2012
~ Be a part of the 'Winter Dress Festival' contest and win a chance to be featured in Elle~
Bangalore: Allen Solly has unveiled its unique 'Get Featured in Elle magazine' campaign through the 'Winter Dress Fest'. Launched in Delhi, Mumbai, Bangalore, Pune and Chandigarh, it invites women across these cities to have the first pick on the winter dresses, try on the same and then get shot via photo booths set up across select stores. It's a meet between the artist and the muse; the inspiration and the inspired. While the contemporary Indian woman in her power dressing picks her favourite winter dress from the prêt-a-porter collection, Allen Solly is there to capture the moment.
The world becomes the real evaluator as they rank the featured contestant on her panache in her envisioned occasion: dates, movies, night-outs…a persona for every mood. Three winners in each city are then elected by the panel members from Allen Solly and Elle and get an opportunity to feature in a professional fashion photo shoot for the February edition of Elle. This contest runs from 17th November to 2nd December, across the aforementioned cities.
Allen Solly, the brand that introduced business casual for the first time to the modern Indian woman has now gone beyond office hours to dress her for movies, coffee-dates, parties etc. The collection at Allen Solly personifies the modern style diva - she is trend-conscious, self-aware and confident - just like her clothes.
This season the winter dresses feature resort-inspired exotic prints and designs. These dresses in woven and knits are quintessentially high street and are a must-have for the month. Wardrobes are assured of a fresh lease of life with the Winter Dress Collection from Allen Solly.
The 'Winter Dress Fest' campaign will be promoted through magazine spreads, newspaper ads, radio and digital platforms and will be supported by robust in-store collaterals and CRM campaigns.
About Allen Solly
Allen Solly created ripples in the Indian market by releasing new rules in corporate dress code. It trashed whites and greys thereby making the corporate world a colourful and vibrant place. Originating from the large portfolio of international brands of Coats Viyella - UK, Allen Solly truly has been the brand that transformed the way people dressed by bringing in its concept of relaxed formal wear to India - bold and bright colours, concepts and patterns.
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