Media

Sahara Force India gets fashionable with Hackett London

23rd October, 2012

The Sahara Force India Formula One team showcases their fashion side with the Hackett Autumn-Winter'12 Collection

New Delhi: Sahara Force India drivers joined hands with Hackett London to turn into true fashion icons off track. Paul DiResta and NicoHulkenberg visited the newly opened Hackett London store at DLF Emporio mall to show off their sartorial taste. The drivers styled select models into their interpretation of the Hackett fashion sensibility. The models were dressed in looks that perfectly encapsulated the drivers' preferred choices for casual and formalwear from the Hackett Autumn-Winter'12 Collection. The presentation of the collection via a live mannequin installation brought alive the sartorial interpretation of the Sahara Force India team.

This truly fashionable morning was an outcome of the tie-up between Hackett London and Sahara Force India for the first time, whereby Hackett London is the official travel wear supplier to the team. The relationship with Sahara Force India marks the continuation of Hackett's ambitious plans to expand further into international markets, especially India, and capitalise on the global appeal of the sport.

Vicente Castellano, Managing Director of Hackett said: "Continuing with our motor racing tradition, it seemed a natural step to support our new and exciting business expansion into India by becoming a partner to the Sahara Force India Formula One team for 2012. We are looking forward to supporting the team as they continue their fight to work their way up the highly competitive Formula One grid."

Speaking on the occasion, Mr. Shital Mehta, COO, International Brands, Madura Fashion and Lifestyle  said: ''Our partnership with Hackett London clearly establishes our aim to promote the brand in India and we are equally delighted to be a part of Hackett and Sahara Force India's partnership, thus taking fashion to the fast lane''.

About Hackett
Hackett London is an essential British brand that dresses men who appreciate both quality and style. Hackett takes its inspiration from the traditions of British dress and updates them for a collection that is wearable and timeless. In the words of Jeremy Hackett, "our clothes wear in not out". Hackett's aim is to dress men for every occasion whether it is business, formal, country or sporting which is perfectly encapsulated under the strap-line Essential British Kit. For more information visit: www.hackett.com

About Madura Fashion & Lifestyle
Madura Fashion & Lifestyle (MF&L) is one of India's fastest growing branded apparel companies and a premium lifestyle player in the retail sector. MF&L's portfolio includes product lines that range from affordable and mass-market to luxurious, high-end brands and caters to every age group, from children and youth to men and women. MF&L is defined by its world renowned brands such as Louis Philippe, Van Heusen, Allen Solly, Peter England and People. These brands personify style, attitude, luxury and comfort. Planet Fashion, the multi-brand, apparel-retailing arm of MFL, retails not only the company's brands but also other leading brands in apparel. Apart from its own premium brands, the Company has a distribution agreement with Esprit, one of the leading premium lifestyle brands in Europe.  MF&L also manages retailing of luxury Brands through a multi-brand format called 'The Collective'. MF&L reaches its discerning customers through an extensive network comprising more than 1000 exclusive and franchise stores occupying more than 1 million sq ft of retail space. It has a strong presence in over 1,500 multi-brand outlets and over 300 shop-in-shops in over 125 department stores across the country.

For further information, please contact:
Janet Arole

Media Relations
Email: janet.arole@adityabirla.com