Media

Gisele BŁndchen: The new face of Esprit Fall Winter Collection 2011

24th August, 2011

Bangalore: Gisele BŁndchen, the top Brazilian supermodel is the new face of the Esprit Fall Holiday campaign. This stunning beauty was selected for this campaign as she represents the evolution of the 'Esprit shopper'. The international lifestyle brand Esprit presents a new look and a charismatic face to the Esprit woman as a homage, and welcomes the new Fall/Holiday 2011/12 season.

This new Esprit campaign focuses more on the product, and the substance, variety and quality of the lines form the core of the campaign. The various Esprit women's lines present three modern styles - the three Iconic Styles. Depending on the occasion, they can be transformed into a completely new look, casual, business or glamorous: a camel coat from the Esprit collection, a jacket from the women's casual line and a pilot-style leather jacket from the de. corp range.

Gisele BŁndchen embodies easy elegance, charisma and naturalness and is therefore perfectly suited to the Californian spirit of the Esprit brand. At the heart of the iconic photo shoot, BŁndchen represents the Esprit woman - a personality with a fresh, individual look. She embodies a friendly and expressive spirit - not a girl, but a self-confident and straightforward woman, who is well dressed 24/7.

The Iconic Styles are interpreted by renowned stylist Camille Bidault-Waddington. International fashion magazines and top photographers value her coveted and inspiring styling. British fashion photographer David Sims was responsible for shooting the styles.

The Fall / Holiday campaign will appear at the start of the new season in August and will be showcased over the whole month with special window presentations. Media implementation will include advertising motifs in top fashion and lifestyle magazines with broad reach, as well as eye-catching outdoor advertising. Additional promotion on the Esprit social media profiles and on esprit.com will complete the integrated communication activities.

About Esprit
Esprit is an international youthful lifestyle brand offering smart, affordable luxury and bringing newness and style to life. The brand offers 12 product lines encompassing women's wear, men's wear, kids wear, EDC youth as well as shoes and accessories through over 640 directly managed retail stores and over 12,000 wholesale points-of-sale worldwide, occupying over 817,000 square metres directly managed retail space in more than 40 countries.

For further information, contact:
Janet Arole
Media Relations - Esprit
Email: janet.arole@adityabirla.com
M: 97027 20666

Available at: DELHI: Esprit Select Citywalk, A #19 & 20, 1st Floor, Select Citywalk Mall, Saket, Delhi-110017, 011 - 40575097. EDC Select Citywalk # F-12, Ground Floor, Select Citywalk Mall, Saket, Delhi - 110017 01140575090. Esprit GK No.64, Greater Kailash-I, New Delhi - 11004 Phone: 011- 41739972. Esprit Ambience Mall # G7/G8,Ground Floor, Ambience Mall, NH-8, GURGAON - 122002. 0124-4029017 / 18 / 19. EDC Ambience Mall #G-63, Ground Floor, Ambience Mall, NH-8, GURGAON - 122002. 0124-4029026. Esprit DLF Promenade #185/6/7, Ground Floor, DLF Promenade Mall, Nelson Mandela Marg, Vasant Kunj, New Delhi - 110070. 011- 46170849/50. Also available in select Shoppers' stop, Lifestyle and Standard's Max stores Mumbai:Esprit Esprit @ Infinity Mall, GF-007 Upper Ground Floor, Infinity Mall, South Malad, Mumbai #67656537/6538.

Esprit Inorbit Mall #G18, Ground Floor, INORBIT Mall, Vashi, Navi Mumbai, City: Mumbai - 400052 022 - 41236365. Also available in Vama, select Shoppers' stop and Lifestyle stores. Bangalore: Esprit Vittal Mallya Road #10, Ananda Bhavan, Vittal Mallya Road, Bangalore - 560001. 080 - 42110173. Esprit Forum #33,34, Ground Floor, Forum Mall, Koramangala - 560 095. #080- 22067634 / 22067635. Esprit Garuda Mall# G9 Ground Floor, Garuda Mall, Magrath Road, BANGALORE - 560001. # 080-40913527

Also available in select Shoppers' stop and Lifestyle stores. Chandigarh:Esprit SCO #101, 102 & 103, Sector 17-C, Chandigarh - 160017 0172-4610047/6. Pune: Esprit SGS Mall #6 & 7, SGS Mall, Moledina Road, Camp, Pune - 411001 #020 - 40065102 / 40064901. Esprit Jewel Square Mall # G6 & 7, Jewel Square Mall, Koregaon Park, Pune 020-41224901/2. Also available in select Central and Lifestyle stores. Chennai: Esprit Buva House. BUVA House, # 8 Khadar Nawaz Khan Road, #58 / 116 Block 12, Nugambakkam, Chennai - 600017 #044-4308482. Esprit Express Avenue # 61/2/3, Ground Floor, Express avenue Mall, Whites road, Royapettah, Chennai-600014 # 044-28464861. Also available in select Lifestyle stores. Hyderabad: Esprit GVK One Mall #15-16 &17 Lobby Level, GVK One Mall, Banjara Hills , HYDERABAD - 500034 #040-67767876. Also available in select Shoppers' stop and Lifestyle stores. Ahmedabad Esprit Iscon Mega Mall "Iscon Mega Mall, No.152 & 152 A, Upper Ground Floor, Near Rajpath Club, Sarkhej Gandhinagar High Way Ahmedabad - 380052" 079- 40026537.

Ludhiana: Esprit Westend Mall "No UG 9, 10, 11 , West End Mall, Multiplex Plot no.2&3, Opp. Forest department Office, Near Sacred heart school. Ferozepur Road, City: Ludhiana Pin - 141001.# 0161 - 4640490. EDC Westend Mall "No UG 12 & 13 , West End Mall, Multiplex Plot no.2 &3, Opp. Forest department Office, Near Sacred heart school. Ferozepur Road, City: Ludhiana Pin - 141001. #0161 - 4644493. Esprit MBD No 5, Ground floor, MBD Neopolis Mall, Ferozepur Road, Ludhiana-010161 - 4644455. Also available in Kapsons. Jaipur: Esprit Triton Mall, G2 Ground Floor, Triton Mall, Near Jhotwara flyover, Jaipur - 302012 0141 - 5156778/9. Kolkata:Esprit South City S016, South City Mall, Prince Anwar Shah Road, Kolkata - 68. #033 - 40643566. Available in select Shopper's stop stores.

#Amritsar: Available in Kapson's and select Shoppers' stop stores