Media

Esprit Introduces its Spring-Summer 2011 Collection

15th February, 2011

This summer, flaunt the coolest and trendiest range from Esprit

Bengaluru: Esprit, the international youthful lifestyle brand, announces the launch of its SS'11 collection. This summer, Esprit SS'11 collection has a relaxed and authentic preppy look. As winter gives way to the warmer months of 2011, Esprit bids farewell to the heavier, darker looks and welcomes light fabrics and textures. Look elegant, cool and trendy, be it at work or a party. Gear up for a great summer with the striking and stylish new range from Esprit


'Esprit Women Casual' is all about feminine styles and natural influences. Esprit casual dresses and skirts come in various silhouettes with fresh and charming hues of beige, grey, warm brown and khaki. The collection is also accentuated with solid colours like aqua colours, red and coral, airy pastels for a fresh and edgy look. Sport a total denim look with jeans, or quirky skirt teemed with a bright shirt, or jacket with summer boots and a luxurious neckerchief, for a flattering summer look.  Choose from    delicate strappy dress in millefleurs with ruche detail and floral prints, abstract ethnic, animal and playful watercolour prints that exudes style.

'Esprit Women collection' is inspired by the magic of international cities; the line includes flattering, feminine styled dresses like the olive-coloured, twisted neckholder shirt embellished with gemstones, combined with a short, sarouel skirt with flowing drapes. Other unique pieces are exquisite silk and cotton jerseys not only in rich range of neutrals but also in fruity shades such as apricot, papaya and mango, as well as aqua nuances detailed with abstract water colour prints, floral prints and ethnically inspired designs for an overall effect of ultra-femininity.

This summer Esprit edc spells robust, adventure styles. Narrow cargo trousers and vibrant striped shirts teamed with tank top or animal-print top make for a summer adventure dressing. Sophisticated casual leather jacket when worn with oversized scarf and hip hybrid sandals lends to a complete urban chic appearance. The must haves this season are parka, chinos and striped shirt in used look by Esprit edc. Destroyed treggings, metallic top and blazer in military look is a must for those with dynamic and daring wardrobe rules. Lacey miniskirts worn with floral prints and romantic flounce dress are refreshing antidotes to winter grays and blacks.

The flavour of this season in Esprit Men Casuals is the juvenile mishmash of campus and rugby style elements. To show off your macho intelligence with your wardrobe, checkered and striped blazers in club style with classic elbow patches, or knitted jackets and Oxford shirt with button-down collar is just what your wardrobe needs this season. For languid, luxurious inspired look, grab Esprit casual's vintage denim jeans and lace-up brogues. College-look jackets teemed with denims is sure to make you feel like the jock of the block. The range is simple and minimalistic yet does not compromise with the quintessence of fashion.

Esprit Men Collection unveils a new interpretation of cosmopolitan lifestyle, which varies between elegance and sportiness. Esprit collection's Formal single pants combined with knitted cardigans and sports jacket suit, shirt and tie in new summery ultra-light materials or blazer in narrow reflects audacious fashion. Shorter silhouettes and shirt in fresh bright colors helps in dressing effortlessly for any occasion. Strong bright colors and pastels give a relaxed look of sophistication.

Themed on the combination of 'Urban Utility' and 'Vintage Traveller', the Esprit Men edc, expresses a cool, young and authentic look. Stonewashed denim in new cuts, double-layered tee and plaid shirt sums up to an urban lad look. The all-time fashionable military jackets lend to a complete streetstyle look. Light fabrics such as poplin, linen and chambray can be teemed with contrasting bleached denims to give a comfortable feel during the soaring temperatures of summer.

So beat the summer heat with the coolest and trendiest Esprit SS'11 range

Esprit SS 11 collection starts from Rs 590.

About Esprit
Esprit is an international youthful lifestyle brand offering smart, affordable luxury and bringing newness and style to life. The Brand offers 12 product lines encompassing women's wear, men's wear, kid's wear, edc youth as well as shoes and accessories through over 640 directly managed retail stores and over 12,000 wholesale points-of-sale worldwide, occupying over 817,000 square metres directly managed retail space in more than 40 countries.

For further information, contact:
Janet Arole
Media Relations
Madura Fashion & Lifestyle
Email: janet.arole@adityabirla.com

Available at:  DELHI: Esprit Select Citywalk, A #19 & 20, 1st Floor, Select Citywalk Mall, Saket,  Delhi-110017 , 011 - 40575097. EDC Select Citywalk # F-12, Ground Floor, Select Citywalk Mall, Saket, Delhi - 110017 01140575090. Esprit GK    No.64, Greater Kailash-I, New Delhi - 11004 Phone: 011- 41739972. Esprit Ambience Mall # G7/G8  ,Ground Floor , Ambience Mall  ,NH-8 , GURGAON - 122002. 0124-4029017 / 18 / 19. EDC Ambience Mall #G-63, Ground Floor, Ambience Mall, NH-8 ,GURGAON - 122002. 0124-4029026. Esprit DLF Promenade #185/6/7, Ground Floor, DLF Promenade Mall, Nelson Mandela Marg, Vasant Kunj, New Delhi - 110070. 011- 46170849/50. Also available in select Shoppers' stop, Lifestyle and Standard's Max stores Mumbai:Esprit Linking Road, Plot No.390, Everest Classic, Khar Linking Road, Near Deutsche Bank,  Santacruz (W),  Mumbai - 400052 022-26497565 / 67109003
Esprit Inorbit Mall #G18, Ground Floor , INORBIT Mall, Vashi, Navi Mumbai, City: Mumbai - 400052 022 - 41236365. Also available in Vama, select Shoppers' stop and Lifestyle stores. Bangalore: Esprit Vittal Mallya Road #10, Ananda Bhavan, Vittal Mallya Road, Bangalore - 560001. 080 - 42110173. Esprit Forum #33,34, Ground Floor, Forum Mall, Koramangala - 560 095. #080- 22067634 / 22067635. Esprit Garuda Mall# G9 Ground Floor, Garuda Mall,  Magrath Road,   BANGALORE -  560001. # 080-40913527

Also available in select Shoppers' stop and Lifestyle stores. 
Chandigarh: Esprit   SCO #101 , 102 & 103, Sector 17-C, Chandigarh - 160017   0172-4610047/6. Pune: Esprit SGS Mall       #6 & 7, SGS Mall, Moledina Road, Camp, Pune - 411001 #020 - 40065102 / 40064901. Esprit Jewel Square Mall  # G6 & 7, Jewel Square Mall, Koregaon Park, Pune     020-41224901/2. Also available in select Central and Lifestyle stores. Chennai: Esprit Buva House. BUVA House ,  # 8 Khadar Nawaz Khan Road, #58 / 116 Block 12 ,Nugambakkam , Chennai -  600017 #044-4308482. Esprit Express Avenue # 61/2/3, Ground Floor, Express avenue Mall, Whites road, Royapettah, Chennai-600014 # 044-28464861.

Also available in select Lifestyle stores. Hyderabad: Esprit GVK One Mall    #15-16 &17 Lobby Level, GVK One Mall,  Banjara Hills , HYDERABAD - 500034 #040-67767876. Also available in select Shoppers' stop and Lifestyle stores. Ahmedabad Esprit Iscon Mega Mall "Iscon Mega Mall, No.152 & 152 A, Upper Ground Floor, Near Rajpath Club ,Sarkhej Gandhinagar High Way   AHMEDABAD - 380052"   079- 40026537. Ludhiana               
Esprit Westend Mall "No UG 9, 10, 11 , West End Mall, Multiplex Plot no.2 &3 ,Opp. Forest department  Office , Near Sacred heart school. Ferozepur Road, City: Ludhiana Pin - 141001.# 0161 - 4640490. EDC Westend Mall "No UG 12 & 13 , West End Mall, Multiplex Plot no.2 &3 ,Opp. Forest department  Office , Near Sacred heart school. Ferozepur Road, City: Ludhiana  Pin - 141001. #0161 - 4644493. Esprit MBD No 5, Ground floor, MBD Neopolis Mall, Ferozepur Road, Ludhiana -010161 - 4644455.Also available in Kapsons. Jaipur: Esprit Triton Mall, G2 Ground Floor, Triton Mall, Near Jhotwara flyover, Jaipur - 302012 0141 - 5156778/9. Kolkata:Esprit South City S016, South City Mall, Prince Anwar Shah Road, Kolkata - 68. #033 - 40643566. Available in select Shopper's stop stores. #Amritsar                               
Available in Kapson's and select Shoppers' stop stores