Media

Linen Club Fabrics from Aditya Birla Group opens first exclusive showroom in Chennai.

18th September, 2010

Chennai gets a new fashion destination

Chennai: Linen Club Fabrics - the premium brand from Jaya Shree Textiles, a unit of Aditya Birla Nuvo Ltd, opened their first exclusive showroom  This is the 35th exclusive showroom of Linen Club Fabrics in India. Celebrated Bollywood actor Mr. Kabir Bedi inaugurated the showroom in the presence of Mr. S. Krishnamoorthy, President, Textile Division,  Aditya Birla Group.

This exclusive showroom offers a wide range of linen fabrics and ready-to-wear garments. In fabrics, Linen Club offers pure linen to exotic linen blends, printed and embroidered linen fabrics to dress men, women and children. These fabrics can be used in shirts trousers, suits, kurta-pyjamas, skirts, tops, suits, jacket etc. In the ready-to-wear category, Linen Club offers shirts, trousers, jackets and suits. Linen Club's newest offering also includes accessories such as stoles, laptop bags and scarves.

"For all you trend-setters, the fashion statement this season is to dress in linen", says style guru Rohit Bal, who endorses Linen Club Fabrics and is a Linen Club Fabrics loyalist. He goes on to add, "This wonderful gift of nature, linen fabric, is extremely suitable for the climate of Chennai.  Linen is the most comfortable, skin-friendly fabric that is made of flax fibre imported from France and Belgium Its distinctive look and skin-friendliness sets linen apart from other contemporary fabrics. It is also anti-bacterial by nature. With a moisture absorption capacity that is twice that of  cotton, linen fabrics keep you cool in summer and warm in winter", concludes Rohit Bal. 

Mr. S. Krishnamoorthy, President, Textiles, Aditya Birla Group, stated, "Linen Club from Jayshree Textiles is India's finest fabric brand that is highly regarded in the market. Linen Club is popular with the leading garment brands of India such as Colour Plus, Louis Phillipe, Van Heusen, Allen Solly, Wills Lifestyle, Park Avenue, Benetton, Blackberry's, Levi's, Freelook, Arrow, Zodiac, Pepe Jeans etc.  The popularity of linen among consumers is growing by the day. The opening of this exclusive linen showroom is a big step forward for natural fabric lovers in Chennai.

Mr. Abhey Nair, Senior Vice President, Textile, Aditya Birla Group, added, "The idea is to strategically coincide this launch with the festive season ahead. We promise to bring the best of our collection to Chennai to make this exclusive showroom a preferred destination for linen lovers."

Linen Club The Ramp is located at No. 20A, Dr. T. V. Road (Off Spur Tank Road), Opp. Shree Mithai, Chetpet, Chennai-600031. 

About Jaya Shree Textiles :

Jaya Shree Textiles, a unit of Aditya Birla Nuvo Ltd.  is situated in Rishra, Hooghly and is India's first integrated textile manufacturing unit to bag the coveted ISO 9001:2000, ISO 14001, OHSAS18001 and SA certifications for their commitment and excellence in production and quality. Setting benchmarks in linen, Jaya Shree Textiles have striven for excellence, matching the quality standards of European linen. Internationally-acclaimed Italian designers like Mario Talli Nencioni and Raffaela Palmieri have enriched the design value and have made Linen Club fabrics the preferred choice of connoisseurs worldwide.

For media queries, contact
Janet Arole
Madura Garments - Textiles & Apparel Business

The Aditya Birla Group
Email: janet.arole@adityabirla.com