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A finale with finesse

12th August, 2010

Rohit Bal chosen as the Van Heusen grand finale designer @ Van Heusen India Mens Week

27-29 August, The Grand, New Delhi


Van Heusen today announced that ace designer Rohit Bal has been selected to enthrall the audience with his creations for the Van Heusen Grand Finale at the forthcoming Van Heusen India Mens Week. He will be displaying his carefully construed Spring-Summer 2011 line as part of the final show on 29 August at the Van Heusen India Mens Week.

Rohit will present a contemporary formal range that has been designed especially for the Van Heusen Grand Finale.

Pleased to be the grand finale designer, Rohit Bal elaborates, "I am thrilled to have been given the responsibility and the opportunity to showcase the best of my creativity in men's fashion today and manifest the reigning trends this season through my collection. Menswear has come a very long way in our country and the fact that it is finally getting its due recognition with its own industry platform gives me tremendous pleasure. Presenting a collection for the Grand Finale always comes with a sense of great excitement and I would like to thank Van Heusen for this fantastic opportunity and congratulate FDCI for putting together yet another great initiative."

Glad to be associated with a designer like Rohit Bal, Sunil Sethi, president, FDCI, reveals, "Rohit is one of the most celebrated designers of India. His designs are intelligent and imaginative. Rohit's innate talent combined with his commitment to revive Indian textile is visible in his clothing line. A men's line to vouch for, I am sure Rohit's collection will allure the modern Indian man and exceed audience expectations."

Commenting on this announcement, Mr Shital Mehta, chief operating officer says "Rohit Bal is synonymous with fashion and has upped the standards of fashion at a much higher level. We are delighted to have Rohit Bal on board this year as the Van Heusen finale designer and are extremely excited and looking forward to his collection which is a unique blend of fashion and creativity presented with his signature style."

Fashion Design Council of India:  A not-for-profit organization, FDCI is the apex fashion council of India. Represented by over 300 designers, FDCI takes Indian fashion global by promoting the 'business of fashion'.  For details visit www.fdci.org

About Van Heusen: Van Heusen is the world's No.1 dress shirt brand. It's no different in India, except that it is also the country's No. 1 premium lifestyle brand for men, women and youth. With a rich heritage of 128 years, the brand entered India in 1990. It has had the unique distinction of establishing not only the brand, but also the ready-to-wear category. The brand epitomises 'fashion for the corporate', and its design driver is the combination of fashion and elegance. Since its launch in 1990, Van Heusen has consistently tracked and understood the Indian male. In the last two decades the clothing preferences of Indian men have undergone many stages of evolution. At each turning point Van Heusen has stood witness to these changes - and has been ahead of the curve when it has come to forecasting emerging trends and making it accessible to the Indian consumer. For more details, visit www.vanheusenindia.com

For further information contact
Janet Arole
Madura Garments
Email: janet.arole@adityabirla.com