And celebrates the onset of summer with Esprit

26th February, 2010

Welcomes the new SS10 collection by Esprit as worn by Chitrangada on the and cover

ChitrangadaMumbai: Esprit in association with and magazine, today announced the launch of their Spring Summer '10 collection with actor Chitrangada Singh at the Esprit store in Bandra, Mumbai, over a wine and cheese soiree.

Looking stylish and chic as ever, Chitrangada who dons the March cover in Esprit SS10 collection of and magazine, unveiled the magazine's latest issue.

Ushering the new season in inimitable style and panache, Chitrangada unveiled the Esprit SS10 collection which is high on fashion, full of colour and all things fine.

The evening began with a fashion show with models showcasing the SS10 collection by Esprit.

Glamour and sophistication dominate the three ranges by Esprit this season: the Casual wear for men and women, the EDC range and the special line offering a wide range for men and women which promises to dress you effortlessly for every occasion from boardroom to beach, from party to weekend getaway in style.

Esprit Women Casual makes a spring statement with oversized sweats, parkas or extra long blazers with slim leggings revealing a look of pure comfort that puts inspiration from distant lands into an urban-athletic context. The line gets a feminine statement with gypsy or tunic-style dresses as well as a revival of the skirt. Cropped pants, chinos and boyfriend jeans are absolute summer must-haves with feel-good appeal. Clear, rich colour combinations such as juicy orange, bright pink or tomato red with grass green help to beat the heat this summer.

Esprit Women collection got the theme inspired by global travelling; the 2010 Spring/Summer range is both contemporary and versatile, ranging from architecturally defined shapes to luxurious summer party looks. Experiments with feminine and masculine elements redefine business wear with elegant single-breasted blazers, trench coats, feminine blouses, and safari-themed jackets which give the line a cool sense of confidence for breezing through the summer heat. Colour for the season flows as smoky pastels, warm bicolours, tinted grays, and bright coral red make a fashion statement.

'Style' is the word for Esprit EDC this summer. It presents a cool culture clash for the season. The basic elements of the look include ethnic styles, Wild West accents, beach culture, and bohemian looks. Oversized soft jersey T-shirts, bandeaus, and leggings are this summer's must-haves.

New denims take on the leading role for summer 2010 with slim silhouettes in bright, extra-light washings and vintage destroyed effects for that worn-in look. This summer may mean crisp whites - but innocent? When washed berry tones are paired together with light yellow and green nuances, not a chance!

Esprit Men Casual presents a season filled with adventure and cool outfits. 'Relax in Style' stands for looks that fit in where summer's at its best when casual field jackets, innovative blouson shapes and denim jackets ensure a look that's both athletic and smart, and serve as the perfect companions for the next open-air gig at the park. Used washings give round-the-clock basics such as Bermuda shorts and T-shirts an authentic, worn look. The colour scale plays with the latest green tones complemented by new shades of purple along with summer darks, brown and beige.
Esprit Men Collection presents an urban crossover look for the 2010 Spring/Summer season. Summery globetrotter touches give even business styles a relaxed look which includes blazers with fine stripes or cardigans. A contemporary take on the cruise ship theme makes for a fresh start in the summer with striped knit sweaters and smart single-breasted blazers. Madras checks and bright colours such as orange, purple, aqua and peppermint awaken vacation dreams. Men collection includes sea tones and coral red pair with smoky olive, beige and gray mélanges to add to the style quotient.

The theme for Esprit Men EDC is "Urban Road Trip". A relaxed street style kicks off the season with items such as hoodies and athletic looks straight from the neighbourhood basketball court. Esprit Men EDC offers Bermuda shorts, shirts, and short-sleeved shirts in lightweight fabrics and light colours with added vintage finish. Shades of berry, yellow, green and blue make the range a guaranteed summertime hit.

So, make a cool style statement with the fun and flirty Esprit SS10 range.

The Esprit SS10 collection starts from Rs590 onwards.

For further information, contact:
Janet Arole
Media Relations - Esprit

Tejaswita Sawant