Media

Bling it on! V Dot from Van Heusen launches V Dot Club denims

6th July, 2009

India's biggest premium business wear brand, Van Heusen has made every fashion season a landmark one. The Rs. 290-crore brand, selling two million garments a year, has emerged as the definitive mark of power, style and sophistication. Van Heusen is known to bring the latest and the most contemporary international styles to the country over the years. V Dot from Van Heusen is a complete wardrobe, high on the fashion quotient for the young man who radiates confidence everywhere he goes.

This season V Dot introduces a denim collection exclusively for clubbing and partying, inspired by the Club Bling, glamour and music. Catering to today's uber-active, confident young Indian male who has it all, V Dot Club denims are the hottest pick this September. These are not the regular jeans used for regular wear. For a guy who is upbeat, swanky and dashing, these Club denims are bold casuals that are cool and trendy. Bling influences this premium fabric with surface sheen and color depth, mixing street style with formal features.

The minute detailing, like the color of the stitches, the rivets, inside lining, the back pocket tags, etc. flash a modern and sexy attitude statement. V Dot Club denims would be available in two hot styles: slim fits and slim tapered fits, adorning names like jazz, pop, etc. The stylish attire is geared towards oozing oomph in terms of appearance, styling and immense garment detailing which is not easily available and is very expensive otherwise.

From movies, literature, lifestyle to the fashion industry runways, club denims is a revolution a la mode. V Dot Club denims embodies style, quality and a sophisticated take on jeans. Denims of such quality and noticeable detailing in any other premium brands would cost you a whale, but V Dot offers the same at a price range of Rs 1,500 onwards.

Sporting V Dot club denims would pep up any guy for a wild night and have the ladies trip over their heels. It's time now to have a fling with Bling…with V Dot Club denims!

For further information, contact:
Janet Arole
Media Relations
Madura Garments
Aditya Birla Centre | C Wing | 1st Floor | S K Ahire Marg | Worli | Mumbai 400 030
Tel : + 91 22 6652 5163, 2499 5163
Fax : + 91 22 6652 5741, 2499 5741
Email : janet.arole@adityabirla.com

Available at all Van Heusen exclusive stores and leading menswear outlets.
AHMEDABAD: ISCON MALL, PH: 40026535, C G ROAD, PH: 32946754.ISCON  MALL,PH(V DOT) 40036537 : BANGALORE: 100 FT ROAD, INDIRA NAGAR, PH: PH 42115478, JAYANAGAR 4TH BLOCK, PH: 41749411, COMMERCIAL STREET,PH:25594677,BRIGADE ROAD, PH: 25585994, GARUDA MALL, PH: 41531022, FORUM MALL, 1ST FLOOR, PH: 22067728.   NEW DELHI: DLF PROMENADE , VASANT KUNJ PH: 46096022 ; C-15 CONNAUGHT PLACE, PH: 41513981 & 6/7, E BLOCK CONNAUGHT PLACE, PH: 43582681, E-12 SOUTH EX-II, PH: 41647925, WEST GATE MALL, RAJA GARDEN, PH: 45508033, SELECT CITYWALK, PH: 42658322. NOIDA: F-123, GREAT INDIA PLACE, PH: 2456981. FARIDABAD: SECTOR 35, CROWN INTERIORS, MATHURA ROAD, PH: 4085322. GHAZIABAD: SHIPRA MALL, PH: 4158748. GURGAON: AMBI ISLAND, PH: 4665385,  AMBI ISLAND (WORLDWEAR), PH: 4665383, DLF CITY CENTER, PH: 4067911. CHANDIGARH: SECTOR 17-E, PH: 5089303. JAIPUR: TRITON MALL JHOTWARA ROAD PH:5156726 GOA: M G ROAD, PH: 2224539. LUCKNOW: OPP. HALWASIYA MARKET, HAZRATGANJ, PH: 4073150. MANGALORE: YENEPOYA CHAMBERS, PH: 4276449. MUMBAI: OBEROI MALL, GOREGAON, PH: 28422385, INORBIT MALL, VASHI, PH: 65279931, INORBIT MALL, MALAD, PH:67410888, INFINITY MALL PH: 26396747 NIRMAL LIFESTYLE, MULUND, PH: 25610061. PUNE: NUCLEUS MALL, PH: 26054155, M G ROAD, PH: 26053280, J M ROAD, PH: 25511014/15. SURAT: DHARAM PALACE, PH: 2255881.ISCON MALL: 6565771 CHENNAI: RK SALAI PH:  43526024 ; NUNGAMBAKKAM HIGH ROAD, PH: 42137977, CITI CENTRE, PH: 28477771, KASI ARCADE, PH: 8152555. COIMBATORE R.S. PURAM, PH: 4369181,GANDHIPURAM PH:4378309 COCHIN: M G ROAD, PH: 2365599. CALICUT: FOCUS MALL, PH : 4021404. THRISSUR: TRADE CENTRE PH: 6538299.   HYDERABAD: BANJARA HILLS, PH: 23554904, SOMAJIGUDA, PH: 66820733, KARKHANA, PH: 42220363 SECUNDERABAD: PARKLANE PH:,27812423  VIZAG, DABA GARDENS,PH: 6633381 BHUVANESHVAR: JANPATH, PH:2532507, KOLKATTA  SOUTH CITY MALL,PH:40072201, MYSORE D URS ROAD PH:4262771