Gentlemen always vote - an initiative by Louis Philippe
25th April, 2009
A gentleman always gives back to the society
The brand has created a tradition which symbolises elegance, class and status among the style conscious contemporary male and is synonymous to his mark of luxury.
Thus keeping up with the tradition, Louis Philippe proudly announces its "Luxury to Vote" campaign during the national elections, which urges all to go and vote on the election day.
In the words of Vishak Kumar, COO, Louis Philippe, "Louis Philippe considers the vote-mark as another mark of luxury which one can have. After all, the right to vote gives one the luxury to participate in the decision making process of the country".
This effort encourages Indians to honour the spirit of citizenship and exercise their franchise. This campaign, driven through platforms like mobile, internet and in-store, is integrated to create advocacy for the importance of each vote. It urges one to acknowledge individual social responsibility and reap its benefits.
Louis Philippe is communicating its agenda to not only gentlemen, who strive hard for social cause and responsibility and are willing to pledge to act as responsible citizens for betterment of life, but also with an appeal to him to spread the word around to persuade others to vote as well.
Show your voting mark @ Louis Philippe Store on 30 April and 1 May and get 20 per cent off in appreciation.
For further information, contact:
Aditya Birla Centre | C Wing | 1st Floor | S K Ahire Marg | Worli | Mumbai 400 030
Tel: + 91 22 6652 5163, 2499 5163
Fax: + 91 22 6652 5741, 2499 5741
Cell: 97027 20666
Store located at
Linking Road, Khar (West), Ph: 67033649
Phoenix Mills, Lower Parel, Ph : 66669129
Oberoi Mall, Goregaon, Ph: 402 13112, 3
Inorbit Mall, Vashi, Ph: 67126691