Media

Van Heusen reveals its new and exhilarating CHEMISTRY

20th March, 2009

This season, Van Heusen presents its new and exhilarating CHEMISTRY - a never-seen-before range of short sleeve shirts in preppy eclectic tones of plastic green, fresh turq and ochre lemon. Layered with a dressy chic sensibility to make it this season's stylish corporate fashion statement.

The line features stylised shirts, slim fits, and short shirts - all crafted out of the finest 100 per cent cotton and cotton linen blends. Available in solids, stripes, checks and prints worn with off-white pants to create a signature Van Heusen look. Designed to turn a few heads this summer!

The inspiration
The collection has been inspired by colours of acid, colours which are magnetic, preppy and out to charge the surroundings with energy.

Van Heusen trend

  • Eclectic colours in men's wear
  • Preppy colour tones to bring in freshness and fashion to the boring boardrooms

Key highlights

  • Acidic colours making an entry in dress formals which are rejuvenating, stylish and impactful
  • Stylised short sleeves shirt range
  • Solids, stripes and checks shirts to be paired with white pants for the most contemporary look

Price ranges from Rs. 1299/- onwards.

Available at all Van Heusen Exclusive stores and leading menswear outlets.

For further information, contact:
Janet Arole
Media Relations
Madura Garments
Aditya Birla Centre | C Wing | 1st Floor | S K Ahire Marg | Worli | Mumbai 400 030
Tel : + 91 22 6652 5163, 2499 5163
Fax : + 91 22 6652 5741, 2499 5741
Email : janet.arole@madura.adityabirla.com