Esprit's cool style quotient for this summer

4th March, 2009

Of its six new collections anticipated in SS09, Esprit launches its first new spring look

Esprit, a leading lifestyle brand celebrates the spirit of the season with light fabrics, print mixes, knitted looks, layering, tie dye and dip dye. Esprit is all set to soothe the heat with its first fresh and new spring collection, followed by six refreshing looks expected in the course of SS09 inspired by Moroccan street style florals.

The key colours to be seen this summer are pastel shades accentuated with bright colours. Mille-fleurs, in large Bohemian patterns with colour gradients or water colours are the look of the season.

The Esprit men's casuals presents a contrasting look this summer. Key styles are hooded jackets and blousons made of light nylon, as well as rough denim jackets that embody the contemporary urban style. Authentic washes and used effects are the design elements of the "new denims" in 60s and 70s inspired shades of blue.

Globally Esprit works on a 12-season concept with every store launching a fresh look and new styles to its existing variety every month. The brand offers a plethora of choices with the availability of The Casual World - for daily wear, The Collection World - formal / official and evening wear, The EDC World - youthful trendy clothes, and The Accessory World - bags, belts, socks, scarves, ties, etc.

Trend flash of the edc collection available at all exclusive Esprit and edc stores across the country:

edc men
The collection presents contemporary globetrotter style with a new mix of futuristic nylon blousons with a shiny look and shirts and trousers in clean, sporty designs. Retro elements can be found in the denim segment of the range: classic 50s straight-leg designs or wider 70s inspired boot-cuts in bright, authentic washed looks. Moroccan ornamentation is effective at the height of summer - either directly applied to scarves or as a stylised print on plain shirts. Hints of grey and beige provide the background for bright colours such as green, yellow or orange, and for vivid blues from turquoise to violet.

edc women
Esprit brings back the hippie vibe with animal prints, mille-fleurs, ethnic patterns and embroidery with a hand-made feel which has an exhilarating mix of sporty details, cargo elements and new prints. The maxi dresses, tunics, blouses and capris are enhanced with folklore elements. In general, authentic washed looks and new destroyed effects put the nonchalance back into denim. Whites, natural tones and radiant bright colours are set off against basic shades of red.

About Esprit
Esprit is an international youthful lifestyle brand offering smart, affordable luxury and bringing newness and style to life. Founded in 1968 in San Francisco, USA, today Esprit offers 12 product lines encompassing women's wear, men's wear, kid's wear, edc youth as well as shoes and accessories through over 640 directly managed retail stores and over 12,000 wholesale points-of-sale worldwide, occupying over 817,000 square meters directly managed retail space in more than 40 countries. In India we have 21 exclusive stores and 33 shop in shops with five product lines, including casual world, collection world, edc, kids and sport.

For further information please contact:
Janet Arole
Media Relations
Madura Garments
Aditya Birla Centre, C Wing ,
1st Floor, S K Ahire Marg,
Mumbai 400 030
Tel : + 91 22 6652 5163, 2499 5163
Fax : + 91 22 6652 5741, 2499 5741
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