Media

VIP Nite packed with fashion, glitz and glamour at Esprit

13th June, 2008

Esprit rewards its elite customers in Chandigarh with a special VIP Nite and fashion forecast for the coming season.

EspritEsprit, the leading international lifestyle brand, invited its elite card members in Chandigarh to a night filled with glitz and glamour. This special VIP Nite was organised at its store in Chandigarh where guests for the evening were Esprit's Platinum Card members. Leading celebrities such as Gul Panag, Milind Soman, Minnisha Lamba added glamour to the event. The entertainment for the evening was a live performance by supermodel/celebrity DJ Megha Kawale.

Celebrating the success of the new and extended format of a complete Esprit family store in Chandigarh, the VIP Nite combines fun with fashion. Esprit Club members were given a taste of the latest seasonal offering from this month's line of Spring Summer 2008 by showcasing the vast range of products that the brand comprises - Casual, EDC, Collection and Kids.

Commenting on the occasion, Ms. Manjula Tiwari, chief operating officer, Esprit (India) said, "At Esprit we believe in making the shopping experience unforgettable. We provide an international shopping experience to our discerning and well-heeled Indian consumers. VIP Nites are held across all cities worldwide where Esprit stores exist to provide a special treat and to acknowledge our Platinum Card members."

The brand had launched their customer loyalty program in April 2006 to fulfill the promise made to its enduring customers. Every customer who makes a minimum purchase of Rs. 2,500 at any exclusive Esprit store in India becomes an Esprit Club Red member and receives international discounts, as well as regular updates on the latest arrivals and exclusive season previews of collections. On cumulative purchase of Rs. 25,000, the customer gets upgraded to the Platinum membership and enjoys a multitude of global privileges.

Esprit Club as a program has spelt success for the brand, as it reflects 40 per cent repeat business from its members in Europe.

Globally the brand reflects a youthful style and fun-loving attitude packed with loads of zing. Esprit has created a niche for its self in the Indian fashion circuit and promises to deliver the best in fashion by fulfilling Esprit's high standards in terms of top quality and international styling.

Season collection
This month's new collection has a fresh story to narrate with new base colours such as taupe and toffee added to usual black and white shades. The garments have a feminine military look with gypsy silhouettes, bows and ruffles, a variety of checks and lots of bling with floral, butterfly and creeper designs. Styles such as boot cuts and high-waisted broad bottoms, large square studs and crystal detailing are some of the highlights of this season's collection. Orange is the colour to watch out for this season.

About Esprit
Esprit is an international youth lifestyle brand that offers smart luxury and brings newness and style to life. Esprit has a global turnover of around USD 5 billion in retail value and is present in more than 40 countries. Founded in 1968 in San Francisco, USA, today Esprit offers various product lines targeting women, men's and kids' apparel, bodywear, sportswear, shoes, accessories and other licensed products, including time wear, jewellery, fragrance, bed and bath, etc. The Esprit group operates in approximately 600 directly managed retail outlets and has over 13,000 wholesale outlets internationally.

After experiencing tremendous success in Europe, Asia Pacific and the US, Esprit Holdings Ltd. sees a great future in emerging markets like China and India. It already has a No.1 rank in China with retail outlets.

In India, Esprit has exclusive stores in Mumbai, Delhi, Bangalore, Chandigarh, Ahmedabad, Ludhiana and Pune.

For further information contact:
Ms Janet Arole
Manager - Media Relations
Aditya Birla Group Textiles & Apparels
Email: janet.arole@adityabirla.com