Media

Van Heusen unveils a strategy for the contemporary woman and the uber male

14th September, 2006

What fitting introduction can one give about the world's largest selling dress shirt and India's biggest premium businesswear brand? The fact is that Van Heusen has made every fashion season a landmark one. The Rs.225-crore brand, selling 1.5 million garments a year, has emerged as the definitive mark of power, style and sophistication.

Van Heusen is known to bring the latest and most contemporary international styles to the country over the years. It has a complete range of products for men in shirts, trousers, outerwear and knitwear as well as an extensive range of accessories like innerwear, neckties, belts, bags, eyewear, shoes and cuff links.

This year indeed proves to be a landmark year for Van Heusen. It has achieved the distinction of becoming the largest brand in the country and in order to catapult itself into the future, it has identified two fashion segments - women and youth.

These new initiatives along with robust growth in premium menswear will make Van Heusen leapfrog to Rs.600 crore in the next three years. While Van Heusen Woman for the contemporary Indian woman will complete the lifestyle offering of Van Heusen, V dot is being launched to cater to a totally new segment of young consumers hitherto neglected by all premium menswear brands.

Everyday couture - Van Heusen Woman
Style is important to the multi-faceted woman. Van Heusen has conducted extensive research to understand the choices women have in the marketplace. Research showed that the choices were limited and there were no players in the garments and accessories for different occasions segment.

Mr. Hemchandra Javeri, President of Madura Garments adds, "The demand for comfortable, stylish, yet affordable women's western wear is on the rise. Today's woman needs a wardrobe that is chic, international and yet suited to her unique needs. And that is just what we offer."

Van Heusen Woman is a comprehensive wardrobe for the contemporary woman. It's seasons exclusive line is a collection of international ensembles - elegant, stylish and versatile. It's perfect for the casual get-together, the formal meeting, the social event of the season and even a glitzy Page 3 party that one must shine at.

The Van Heusen Woman range includes tops at Rs.1,100; trousers at Rs.1,300; outer wear in a Rs.1,595 - Rs.13,000 range; knits and winter wear between Rs.1,100 and Rs.1,500 and suits and blazers at Rs.3,500 - Rs.6,000; 100 per cent silk stoles at Rs.1100; cuff links between Rs.600 - Rs.900; bags and belts at Rs.700 - Rs.1,900 and a stylish collection of accessories ranging from hand bags, shoes and belts to scarves, stockings and cufflinks.

Van Heusen Woman is divided into three fashion categories - Worldwear, for the international business traveler; Every Day Formals, for the working woman who wants a professional yet feminine look; and Informal Wear, for occasions when she wants to let her hair down and still make heads turn.

Van Heusen Woman is available in New Delhi at the Van Heusen exclusive store in Connaught Place and South Extension and in Bangalore at the Garuda mall.

V dot
Today's uber-confident young Indian male has it all. The brains, looks, a passport chockablock with visas and a pulse on the latest in international style. Today, there are brands that cater to his different needs but not a single brand that offers a complete wardrobe. And too often, they range from the eminently forgettable (read boring) or way over the top.

V dot from Van Heusen is a complete wardrobe, brilliantly high on the fashion quotient for the young man who wears his confidence on his sleeve. The fits are trim, modern and sexy. The styling is bold and daring. And the attire is geared towards experimentation oozing a 'wear the way you like it' attitude.

In Mr. Javeri' s words, "It's style unlimited with unabashed attitude."

The V dot brand offers shirts (Rs.1,400), trousers (Rs.1,600), suits (Rs.7,000) and jackets (Rs.5,000). It will be available at all exclusive stores of Van Heusen, Planet Fashion and other leading menswear outlets.