Media

Esprit launches privilege card, the new Esprit customer relationship initiative

22nd March, 2006

Esprit, the global brand in contemporary fashion, has launched its customer loyalty program - the Esprit Privilege Card (EPC). The program is designed to honour and recognize Esprit's most valued customers. The EPC programme will be managed by Wunderman India Ltd.

Every customer who makes a purchase at Esprit's exclusive stores in India becomes an EPC Red member and will receive regular SMS and e-mails on the latest arrivals and exclusive season previews of collections. In addition, they will enjoy a 10 per cent discount at any Esprit store in Hong Kong, Malaysia and Singapore, a unique benefit offered by an international brand.

On reaching a milestone of Rs. 25,000 worth of purchases in a calendar year, the member gets upgraded to the Platinum level of membership. The member at this level enjoys a multitude of privileges, rewards and benefits. A clear 10 per cent discount on all purchases made at any of Esprit's exclusive stores in India, Hong Kong, Malaysia and Singapore, invitations to VIP nites, preview shows and special events and SMS and e-mail alerts on new collections are some of the benefits.

Speaking on the occasion, Mr Peter Hammond, Esprit Regional Director Asia, says, "At Esprit, we recognize the strategic importance of India as a key market. And keeping with our commitment to our customers the world over, we are launching the EPC in India. This program, I am sure, will strengthen our relationship with our most valued customers and give us an opportunity to recognize their contribution to Esprit."

Mr. Hemchandra Javeri, President, Madura Garments says, "We take pride in being leaders in the space that we work within. Since the launch of Esprit in India last October, we have come to realize that we have a large group of discerning customers who regularly visit our stores so we feel that this is the best time to launch the EPC. It is our way of showing gratitude and indulging privileged members with surprises, invites to exclusive preview shows and VIP occasions."

Esprit is an international youthful lifestyle brand, which offers stylish fashion and brings originality and style to life. This contemporary lifestyle brand offers clothing and accessories options for both men and women. All merchandise planning, store design, retail operations and customer service policies are as per the Esprit international system. Being the only apparel brand in India to offer fresh merchandise in sync with its global 12 seasons system, Esprit is redefining the retail apparel space in India.

Esprit, a global fashion phenomenon, with worldwide brand awareness, is recognized in more than 80 countries worldwide. It has made constant efforts to upgrade the retail standard in India by offering truly world class retailing experience to well-heeled Indian consumers, the latest being the privilege cards program. The EPC cards are operational in different formats in Europe, Asia and America but in India it has been uniquely modified.

Esprit stories in India:
Bangalore
10 Vittal Mallya Rd
Anand Bhavan
Tel: 080-55370241 / 42 / 43
Mumbai
Plot 290 Khar Linking Road
Tel: 022-30952498 / 499
VAMA
Peddar Rd
Tel: 022-23871450 - 59
New Delhi
M64M Block
GK 1
Tel: 011-51739970 / 71