Birla Sun Life Asset Management Company introduces new facilities for customers

4th October, 2011

Launches subscription through debit card, daily systematic transfer plans and step-up SIPs

Mumbai: Birla Sun Life Asset Management Company Ltd (BSLAMC), one of the leading asset management companies in India, has launched an array of customer centric facilities to enhance the customer experience and convenience. These are:

  • Subscription through debit card
  • Every day Systematic Transfer Plan (STP)
  • Systematic Investment Plan (SIP) with step-up option
BSLAMC has launched the debit card payment on its website through a secure platform such that existing investors would be able to use their debit card (VISA) while making additional subscriptions through their secured login section on the AMC website. This service has been introduced to enhance customer convenience as not many investors have access to Internet banking for their bank accounts. Currently, subscriptions can be made through banks, which are available on the VISA platform, offering features in line with the RBI guideline on 3D security.

Mr A. Balasubramanian, CEO, BSLAMC, said, "These initiatives are designed to empower customers to manage their investments effectively and with greater convenience. Customer satisfaction is an important aspect in our business and we have always worked towards providing offerings to our customers with an aim to enhance the customer experience."

The details of the daily STP feature and the step-up SIP feature are as follows:






Daily STP

Weekly, monthly and quarterly STP

Daily, weekly, monthly and quarterly STP

Allows investors register an STP for daily (business days) frequency from eligible Scheme of Birla Sun Life Mutual Fund through a one time request.

Step Up SIP

Conventional SIPs have fixed installment amounts throughout the tenure

Step-up amount and frequency can be selected through the tenure of the SIP.

Provides investors a simplified method of aligning SIP installment amounts with increase in earnings over the tenure of SIP

Prior to this, BSLAMC had also launched Mobile Investment Manager through which existing customers could manage their investments from the convenience of their mobile phone by registering for the service. Initiatives like the debit card payment and the Mobile Investment Manager facilitate paperless transaction capabilities and go a long way in supporting the environmental cause.

About Birla Sun Life Asset Management Company
Established in 1994, Birla Sun Life Asset Management Company Limited (BSLAMC) is a joint venture between Aditya Birla Group, a well known Indian conglomerate and Sun Life Financial Inc, leading international financial services organisation from Canada.

BSLAMC is the 4th largest asset management company in India with domestic average assets under management of Rs 64,217 crores (US$12.9 billion) for the quarter, July - September 2011. An impressive mix of reach through 103 branches, wide range of product offerings across equity, debt, balanced as well as structured asset classes and strong investment performance has helped the company garner over 2.2 million investor scheme accounts. Known for its consistent investment performance across asset classes, BSLAMC has received recognitions from various institutes of international repute like Lipper, Outlook Money and The Asset Magazine - Hong Kong.

About Aditya Birla Financial Services Group (ABFSG)
Aditya Birla Financial Services Group (ABFSG) has built a significant presence across its verticals, viz., life insurance, asset management, NBFC, private equity, broking, wealth management and distribution and general insurance advisory services.

The seven companies representing Aditya Birla Financial Services Group are Birla Sun Life Insurance Company Ltd., Birla Sun Life Asset Management Company Ltd., Aditya Birla Finance Ltd., Aditya Birla Capital Advisors Pvt. Ltd., Aditya Birla Money Ltd., Aditya Birla Money Mart Ltd and Aditya Birla Insurance Brokers Ltd. ABFSG is committed to being a leader and role model in a broad based and integrated financial services business. Its seven lines of businesses, with about 5.5 million customers manages assets worth Rs.92,259 crores (US$20.5 billion) and prides itself for having a talent pool of about 15,000 committed employees. ABFSG has its wings spread across more than 500 cities in India through over 1,700 points of presence and about 200,000 channel partners. This allows ABFSG to offer its customers virtually anything under financial services except a savings or current account. With over Rs.6,296 crores (FY2010-11) in revenues, ABFSG is a significant non-bank player.

ABFSG is a part of Aditya Birla Nuvo Ltd (ABNL), a US$4 billion conglomerate having leadership position across its manufacturing as well as services sector businesses. ABNL is a part of the Aditya Birla Group, a US$35 billion Indian business house operating in 33 countries across the globe.

About Sun Life Financial Inc
Sun Life Financial is a leading international financial services organisation providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers.

Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of March 31, 2011, the Sun Life Financial group of companies had total assets under management of Canadian $469 billion.

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Statutory Details: Constitution: Birla Sun Life Mutual Fund (BSLMF) has been set up as a Trust under the Indian Trusts Act, 1882. Sponsors:Aditya Birla Financial Services Private Limited and Sun Life (India) AMC Investments Inc. [liability restricted to seed corpus of  Rs 1 Lakh] Trustee: Birla Sun Life Trustee Company Pvt. Ltd. Investment Manager: Birla Sun Life Asset Management Company Ltd. Risk Factors: Mutual Funds and Securities investments are subject to market risks and there can be no assurance or guarantee that the objectives of the schemes will be achieved. As with any investment in securities, the NAV of the Units issued under the schemes may go up or down depending on the various factors and forces affecting capital markets and money markets. Past performance of the Sponsor / Investment Manager/Mutual Fund does not indicate the future performance of the Schemes and may not necessarily provide a basis of comparison with other investments. The name of the schemes do not, in any manner, indicate either the quality of the scheme or their future prospects or returns. Unitholders in the schemes are not being offered any guaranteed/assured returns. Investors should carefully read the Scheme Information Document / Statement of Additional Information / Key Information Memorandum available at Investor Service Centers and with distributors before investing.