Aditya Birla Money appoints Mr Vivek Mahajan as its Research Head

7th July, 2010

Mumbai: Aditya Birla Money Limited, the broking and retail distribution arm of Aditya Birla Financial Services Group, has appointed Mr Vivek Mahajan as Head of Research. Before joining Aditya Birla Money, Mr Mahajan held the post of Senior Vice President (Head of Equity Research and Advisory Function) in HSBC InvestDirect Securities Limited, a listed retail stock broking arm of HSBC group.

Welcoming Mr Mahajan, Mr Kanwar Vivek, MD, Aditya Birla Money, said, "We believe that research plays a crucial role in our business. We are confident that Mr Mahajan with his rich research background and expertise will contribute to this important function and help our business to grow significantly. We wish him all the best and welcome him to the Aditya Birla Money family."

Mr Mahajan, an Engineer and MBA with specialisation in finance, has over two decades of experience.

As the Research Head, Mr Mahajan will monitor the investment scenario (domestic and international) with specific focus on companies, sectors and market related issues and use insights to help shape investment strategy. He will devise equity strategy in alignment with organisational strategy to drive the retail business with timely introduction of newer products to suit requirements of different investor classes.

Commenting on his new role, Mr Mahajan said, "I am happy to join Aditya Birla Money, a part of the Aditya Birla Financial Services Group, to scale up the research activities in alignment with investment strategy of the Group and to meet the objective of generating profitable business."

About Aditya Birla Money
Aditya Birla Money is a single brand offering the combined products and services of Aditya Birla Money Limited and Aditya Birla Money Mart Limited (formerly Apollo Sindhoori Capital Investments Limited and Birla Sun Life Distribution Company Limited respectively).

Aditya Birla Money Limited is a broking and distribution player, offering Equity and Derivative trading through NSE and BSE and Currency derivative on MCX-SX. It is registered as Depository Participant with both NSDL and CDSL and also provides commodity trading on MCX and NCDEX through its subsidiary company.

Aditya Birla Money also provides a range of other products from Aditya Birla Money Mart Limited like company deposits, mutual funds, insurance, structured products, alternate investments and has a premier wealth management service arm to cater to HNI customers.

These offerings are delivered through a strong Pan India distribution network of over 850 owned and sub broker branches, a robust online and offline model with a strong technology backbone to a large customer base in excess of 4,00,000.

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About Aditya Birla Financial Services Group

Aditya Birla Financial Services Group is a broad based and integrated player in the financial services space with a strong presence across verticals viz., life insurance, asset management, retail broking, distribution and wealth management, Non Banking Finance, insurance broking & advisory services and private equity. ABFSG is rapidly growing in line with its vision to be a leader and role model in the Indian financial services sector.

The seven companies representing Aditya Birla Financial Services Group are Birla Sun Life Insurance Company Limited, Birla Sun Life Asset Management Company Limited, Aditya Birla Money Limited, Aditya Birla Money Mart Limited, Aditya Birla Finance Limited, Birla Insurance Advisory & Broking Services Limited and Aditya Birla Capital Advisors Private Limited.
The consolidated revenues from these businesses crossed US$1 billion mark in 2008-09. Today ABFSG collectively enjoys trust of over 4 million customers, manages assets over US$16 billion and prides itself for having a talent pool of over 15,000 committed employees. ABFSG has its wings spread across more than 500 cities in India through over 1500 branches and over 2 lakh channel partners.

ABFSG is a part of Aditya Birla Nuvo Limited (ABNL), a US$3 billion conglomerate having leadership position across its manufacturing as well as services sector businesses. ABNL is a part of the Aditya Birla Group, a US$29 billion Indian business house operating in 25 countries across the globe.

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