PSI Data Systems is now Minacs IT Services

13th August, 2009

Aditya Birla Group's IT arm PSI Data Systems Ltd. has been renamed as Aditya Birla Minacs IT Services Ltd.

This is to further strengthen the operational integration with Aditya Birla Minacs, the Group's BPO business. The two companies are operating as a seamless ITO-BPO organisation and the new name leverages the strengths of the Aditya Birla Minacs brand.

Aditya Birla Minacs IT Services will adopt the Aditya Birla Minacs brand identity and logo.

Speaking on the re-branding initiative Mr. Deepak Patel, Chief Executive Officer, Aditya Birla Minacs said, "Clients are consolidating the number of vendors in the current outsourcing environment, and with this integration, we now offer a complete portfolio of ITO and BPO services. We are enhancing our go-to-market footprint to support our clients' needs with the required scale and depth of opportunities. Together, our value proposition is thus more compelling enabling us to compete more aggressively."

Minacs IT Services (formerly PSI) will now provide its services across Minacs' verticals of BFSI (banking, financial services and insurance); TIME (telecom, infrastructure, media, and entertainment) and manufacturing (including automotive). In addition, it will deepen its focus on providing outsourced product development and support services to customers in the high technology and software industry.

Mr. Harish Bhat, President - IT Services said, "With our integrated strategy under the Aditya Birla Minacs brand, we will compete directly for IT contracts as well as in multi-scope opportunities that support our BPO value proposition - using technology as a platform.

With our integrated strategy under the Aditya Birla Minacs brand, we have a very compelling ITO and BPO value proposition for enterprise customers.

Our new name establishes easy recall for our stakeholders, especially clients, and helps to showcase our services portfolio under one umbrella. For our employees it will provide increased opportunities to deepen their vertical competencies, upgrade technology skills, and work on new platforms."
About Aditya Birla Minacs IT Services Ltd. (formerly PSI Data Systems)
Aditya Birla Minacs is a pioneering business solutions company that partners with global corporations in the BFSI (banking, financial services and insurance), TIME (telecom, infrastructure, media, and entertainment) and manufacturing industries.

We leverage years of process, domain and technology expertise to deliver superior business value to clients with our seamless CRM / contact center, Knowledge and Process Outsourcing, Marketing, Finance and Accounting, and IT solutions and services.

13,000 Minacs experts across 3 continents and 27 centers spanning Canada, Germany, Hungary, India, Philippines, USA, UK, power our solutions through a global delivery model that helps our clients enhance revenues, profitability and customer service.

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