Pantaloons, India's leading fashion-retailer, forays into the e-tailing space with

11th February, 2015

Online fashion-retail in India received a major boost at the Jabong Online Fashion Week with the announcement of a strategic tie-up between Pantaloons, the leading fashion-retailer in the country and, India’s leading online fashion destination.

Pantaloons is rapidly expanding with a strong national presence through 96 exclusive stores, across 46 cities, 12 of these stores have been launched in the last 6 months making Pantaloons amongst the fastest growing large format apparel retail format. Pantaloons exclusive brands are amongst the most widely accepted in the country with the Indian audience. today has a remarkable reach and is swiftly taking over the tier II and tier III market as well. Thus, the association of the brand with Jabong will further enhance the outreach and penetration of the brand into pin-codes where the brand does not have physical presence. Jabong, being the one of the most successful online shopping portal for the consumers will supplement to Pantaloon’s exclusive offerings which contributes around 60% to the overall business for the brand.

The partnership would combine the strengths of the two companies and boost sales by leveraging the enormous potential of online retail. Pantaloons leadership strength in the fashion-retail space and its vast portfolio of well-established exclusive brands would complement’s enormous reach to millions of online consumers.

This association will be very promising because of the very DNA of the partners - Pantaloons India’s biggest woman’s apparel player and Jabong a leader in woman’s Fashion. This association is certain to make the Indian consumer fall in love with fashion. With this association, would now be home to India’s most loved ethnic wear brands from Akkriti, Rangmanch, Trishaa as well as casual wear brands like Candies - New York, SF Jeans - San Frisco Jeans Co.

    Women’s Wear

  • Ethnic Wear- Akkriti, Rangmanch, Trishaa, Alto Moda
  • Casual Wear- Candies, SF Jeans, Honey, Alto Moda
  • Formal Wear- Annabelle
  • Evening Wear- Annabelle
  • Active Wear- Ajile

    Men’s Wear

  • Casual Wear- SF Jeans, Byford, Alto Moda
  • Active Wear- Ajile
  • Evening Wear- F Factor
  • Ethnic Wear- Akkriti

    Kid’s Wear

  • Kids Casual Wear- Poppers, Chalk,

Mr. Shital Mehta, CEO Pantaloons says “Pantaloons is expanding rapidly in both metros and mini metros. We have always strived to increase the accessibility of our products and develop new channels for reaching the consumer. The partnership with is part of these larger initiatives with many unique features of its own. We are happy to be associated with them to reach out to millions of online consumers and are certain that our Exclusive Brands will do well because the collection offers the latest fashion at affordable prices.”

Commenting on this novel association, Mr. Arun Chandra Mohan, Founder and CEO,, said “We are delighted to partner with a brand like Pantaloons which is a household name with the Indian audience. We are pleased that Pantaloons has decided to make their online debut through Jabong and this alliance will allow Pantaloons to reach out to the tier II and tier III market where Jabong has consolidated a strong position today”.

About Pantaloons Fashion & Retail Ltd.:
Pantaloons Fashion & Retail Ltd. is a subsidiary of Aditya Birla Nuvo Ltd. Aditya Birla Nuvo is a ~USD 4 billion conglomerate operating in the services and the manufacturing sectors, where it commands a leadership position. Its service sector businesses include Financial Services (Life Insurance, Asset Management, NBFC, Housing Finance, Private Equity, Broking, Wealth Management, online money management and general insurance advisory), Fashion & Lifestyle (Branded apparels & Textiles) and Telecom. Its manufacturing businesses comprise of the Agri, Rayon and Insulators businesses.

Aditya Birla Nuvo is part of the Aditya Birla Group, a USD 40 billion Indian multinational. The Group operates in 36 countries across the globe, is anchored by an extraordinary force of about 120,000 employees belonging to 42 nationalities and derives more than 50% of its revenue from its overseas operations.

 Spotlighting today’s buoyant youth, Pantaloons, India’s most loved retail brand offers chic and trendy fashion to make every customer’s wardrobe fashionably updated. With a plethora of choices across exclusive brands, the design philosophy is par excellence giving way to innovative silhouettes and playful styles.

 The first Pantaloons store was launched in Kolkata in 1997. Over the years, the brand has undergone an evolution process to bring to life compelling trends and styles catering to every fashion needs across women, men and kids. Currently we are a chain of 96 fashion stores across 46 cities.

About is India’s favourite fashion multi-brand e-store and caters to the fashion aspirations of modern India. With more than 1500 on-trend international high-street brands, sports labels to Indian ethnic and designer labels, there is everything and more for a consumer to choose from. The choice is huge. Read, over 150,000 styles. Besides collaborations with designers, international labels, also associates itself with major Bollywood blockbuster and brings in the new wave in fashion trends. offers innovative services like express delivery, 30-day return policy, open box delivery for prompt delivery and efficient service.

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 For further information, contact:

For further details, please contact:
Janet Arole | Head - Corporate Communications, Apparel & Retail Business, The Aditya Birla Group
Email -

Shilpa Arora @+91 9811184112
Ekta Gautam/Nandini Ganguly
+91 9911445446/ +91 9999411204